An interesting interview from Michael Mendenhall on our marketing focus during this downturn in the economy and his take on digital. Take a look… would love to hear your comments. Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-09-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, CMO, emerging media, Experience, Data, 2009, Economy, CRM, Ecosystem, democratization, Forbes
No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-22-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem
Late last year I posted my 2009 Digital Media Trends. I thought it would be a good idea to see where they stand as well as add in a few other trends I’m starting to see emerge. It’s the Economy Stupid... More newspapers and print publications will go out of business -- I hate to actually say this one...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-02-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, media forecast, interactive, marketer, agency, Ad Age, Project Canoe, Data, Social Websites, 2009, Canoe Ventures, Media Trends, Economy, SEO, CRM, SEM, Mobile, e-marketer, media review
About this time every year, I make my predictions on what I think lays ahead for the media industry. And again, this year, I’ll do the same, but with a slight focus on the Digital side of the world. It’s the Economy stupid! More newspapers and print publications will go out of business – as you’ve probably...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
12-11-2008
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Filed under: HP, marketing, Scott Berg, advertising, Hewlett Packard, inventory, search, media forecast, interactive, marketer, emerging media, Data, Google, Social Websites, Un-Badged Employee, 2009, Canoe Ventures, Media Trends, CNET.com, Economy, Chris Curtin, Tribune, Amazon.com, SEO, Microsoft, NASCAR, CRM, NFL, SEM, Mobile