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As you probably know, Fortune's Brainstorm TECH Conference is going on this week in California. Mark Hurd speaks on Friday with Jeffrey Katzenberg from Dreamworks. In the meantime, I'm posting a great interview done by Tracey Pepper with Chris Curtin, VP HP.com and Digital Strategy here at Hewlett...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, creative, emerging media, International, Twitter, VP, 2009, Chris Curtin, SEO, SEM, Leadership, digital, Blogging, internet, Change, HP.com, Fortune's Brainstorm TECH Conference, Tracey Pepper
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HIMA_V4.pdf I had the opportunity to present to the Houston Interactive Marketing Association (HiMA) a couple of weeks ago. This group is really a fantastic organization dedicated to teaching and providing guidance to teh Houston marketing community. We had a very lively discussion with 200 or so marketers...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-02-2009
Filed under:
Filed under: Facebook, marketing, Scott Berg, advertising, media, marketer, efficiency, CMO, youtube, emerging media, Domestic, International, 2009, Media Trends, User Generated Content, Blogging, internet, Change, Denuo, Transformation, Houston Interactive Marketing Association, HIMA
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I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer, Publicis Group. As you can tell these fellow...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-12-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo
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12 Global Brands Come Together for a User-Generated Advertising Contest Mofilm ( www.mofilm.com ) is spearheading an effort across 12 global brands to give consumers around the world the opportunity to create and share their voices on one or more of the participating brands. The contest is being held...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
05-08-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Cannes Advertising Festival, UGC, MoFilm, social media, blog, You to the Power of 12 - U12, Jay Dark, Global Mobile Marketing
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During the past 6 months, I can’t tell you the number of times someone has commented about “when will things settle down” or “I can’t wait until things get back to normal.” And although I’m a bit nostalgic about wanting things to settle down and “get back to normal” I’ve come to realize this is the new...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-29-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, media forecast, interactive, marketer, agency, creative, emerging media, collaboration, NYT.com, twitter.com, Twitter, Economy, PR, magazine, digital, UGC, Blogging, internet, blog, Dominoes, Change, Swine Flu
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Many in the media community have been calling or emailing me asking who to contact at our new media agency OMG. The team at OMG, have requested you go to the following web site to register, that way they can respond to the large number of media partners who are contacting us during the transition. When...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, interactive, agency, planning, Request for Infomation, Mobile, Omnicom Media Group, magazine, social media, OMG, media transition, OMG HP media team
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I love the Cannes Festival… from the stunning background of the city, to the brilliant speakers, to seeing the best work in the field of marketing and advertising, what more could you ask for? And this year, HP is participating in a unique program MOFilm – a mobile project in which HP and other major...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Sundance, HP Touchsmart PC, Cannes Advertising Festival, UGC, MoFilm, HP MediaSmart Server
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Wow! That’s about the only word I can use to express my amazement over Facebook hitting the 200 million users mark . But what I find interesting is the disparity between male and female users who are signing up – about 1/3 more total females vs. total males. In addition, the growth of new user especially...
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An interesting interview from Michael Mendenhall on our marketing focus during this downturn in the economy and his take on digital. Take a look… would love to hear your comments. Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-09-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, CMO, emerging media, Experience, Data, 2009, Economy, CRM, Ecosystem, democratization, Forbes
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No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-22-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem
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Late last year I posted my 2009 Digital Media Trends. I thought it would be a good idea to see where they stand as well as add in a few other trends I’m starting to see emerge. It’s the Economy Stupid... More newspapers and print publications will go out of business -- I hate to actually say this one...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-02-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, media forecast, interactive, marketer, agency, Ad Age, Project Canoe, Data, Social Websites, 2009, Canoe Ventures, Media Trends, Economy, SEO, CRM, SEM, Mobile, e-marketer, media review
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TIME.com came out this week with it’s list of the “Top 25 Blogs.” What I found interesting is the lack of “traditional” media blogs which I remember in the old days use to dominate these top types of lists. In addition, the passion point types of blogs like Bad Astronomy , Said the Grammophone etc. continue...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
02-17-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, TechCrunch, PerezHilton.com, Said the Grammophone, Bad Astronomy, TIME.com, Top Blogs
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Leadership During The Storm I’m disgusted. Yep, I said it. For the last 6 months I’ve read and heard more negative comments and excuses about why businesses are having problems… but few solutions. And frankly, I’m disappointed by the lack of the marketing community leadership during these times of economic...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
01-12-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, Media Trends, Economy, Leadership
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About this time every year, I make my predictions on what I think lays ahead for the media industry. And again, this year, I’ll do the same, but with a slight focus on the Digital side of the world. It’s the Economy stupid! More newspapers and print publications will go out of business – as you’ve probably...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
12-11-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, Hewlett Packard, inventory, search, media forecast, interactive, marketer, emerging media, Data, Google, Social Websites, Un-Badged Employee, 2009, Canoe Ventures, Media Trends, CNET.com, Economy, Chris Curtin, Tribune, Amazon.com, SEO, Microsoft, NASCAR, CRM, NFL, SEM, Mobile
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It has been about 6 weeks since my last blog post, which is out of the norm for me. Usually I post once/twice per week. I hope all of you will forgive me and get you updated on a variety of things. First, I moved from being HP’s Worldwide Media Director back to the Corporate Marketing Dept as Director...