During the past 6 months, I can’t tell you the number of times someone has commented about “when will things settle down” or “I can’t wait until things get back to normal.” And although I’m a bit nostalgic about wanting things to settle down and “get back to normal” I’ve come to realize this is the new...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-29-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, media forecast, interactive, marketer, agency, creative, emerging media, collaboration, NYT.com, twitter.com, Twitter, Economy, PR, magazine, digital, UGC, Blogging, internet, blog, Dominoes, Change, Swine Flu
Many in the media community have been calling or emailing me asking who to contact at our new media agency OMG. The team at OMG, have requested you go to the following web site to register, that way they can respond to the large number of media partners who are contacting us during the transition. When...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, interactive, agency, planning, Request for Infomation, Mobile, Omnicom Media Group, magazine, social media, OMG, media transition, OMG HP media team
Late last year I posted my 2009 Digital Media Trends. I thought it would be a good idea to see where they stand as well as add in a few other trends I’m starting to see emerge. It’s the Economy Stupid... More newspapers and print publications will go out of business -- I hate to actually say this one...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-02-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, media forecast, interactive, marketer, agency, Ad Age, Project Canoe, Data, Social Websites, 2009, Canoe Ventures, Media Trends, Economy, SEO, CRM, SEM, Mobile, e-marketer, media review
Our CMO, Michael Mendenhall made a presentation at last weeks ANA’s Masters of Marketing Conference. And as I listened to the video and read the article on AdAge , what struck me was everything he’s talking about is related directly to change and innovation. Not just a one time fix or shift, but the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-22-2008
Filed under:
Filed under: HP, Scott Berg, Hewlett Packard, interactive, marketer, CMO, agency, emerging media, Ad Age, ANA, Michael Mendenhall
Over the past couple of days I’ve received a number of phone calls and emails regarding presentations made by Gary Elliott, VP-Corporate Marketing and Michael Mendenhall, our CMO. I’d like to add a few thoughts in 2 separate posts… first let’s talk about the article in AdAge regarding the ANA panel that...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-22-2008
Filed under:
Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, interactive, marketer, efficiency, CMO, Messaging, agency, creative, emerging media, International, Ad Age, Linkedin.com, Google, ANA, Michael Mendenhall, VP, Gary Elliott, myspace
Sorry it’s been a few weeks since my last post… my family and I took some time to visit the great state of Maine…. specifically Bar Harbor, what a great place I highly recommend it for a relaxing and fun filled time. That being said, I just viewed the latest 3-Minute Ad Age post from Brian Reich the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-09-2008
Filed under:
Filed under: HP, marketing, Scott Berg, radio, advertising, media, Hewlett Packard, tv, interactive, web site, marketer, newspaper, ROMI, efficiency, CMO, Messaging, agency, Kellogg on Advertising & Media, Media Rules, 3 Minute Ad Age, Ad Age, Brian Reich, Bobby Calder
If you’re not familiar with the publication The Internationalist …. I suggest you check it out. Deborah Malone who is Publisher of The Internationalist is known globally as an expert on media and marketing. Anyone who has interest in international (for that fact domestic) marketing can gain the thoughts...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-11-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, exchange, tv, direct marketing, web site, marketer, agency, emerging media, Deborah Malone, Domestic, Publisher, The Internationalist, International
I had this video sent to me the other day... and after laughing for 10 minutes.... I realized it also shows the reality of the sometimes insane situation we as clients put our agencies and partners through on a daily basis. Embed: ' name=embed_code> Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-22-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, direct marketing, interactive, web site, marketer, Messaging, agency, youtube, creative, Stop Sign