I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer, Publicis Group. As you can tell these fellow...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-12-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo
Late last year I posted my 2009 Digital Media Trends. I thought it would be a good idea to see where they stand as well as add in a few other trends I’m starting to see emerge. It’s the Economy Stupid... More newspapers and print publications will go out of business -- I hate to actually say this one...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-02-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, media forecast, interactive, marketer, agency, Ad Age, Project Canoe, Data, Social Websites, 2009, Canoe Ventures, Media Trends, Economy, SEO, CRM, SEM, Mobile, e-marketer, media review
If you’re not familiar with the publication The Internationalist …. I suggest you check it out. Deborah Malone who is Publisher of The Internationalist is known globally as an expert on media and marketing. Anyone who has interest in international (for that fact domestic) marketing can gain the thoughts...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-11-2008
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, exchange, tv, direct marketing, web site, marketer, agency, emerging media, Deborah Malone, Domestic, Publisher, The Internationalist, International
I had this video sent to me the other day... and after laughing for 10 minutes.... I realized it also shows the reality of the sometimes insane situation we as clients put our agencies and partners through on a daily basis. Embed: ' name=embed_code> Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-22-2008
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, direct marketing, interactive, web site, marketer, Messaging, agency, youtube, creative, Stop Sign
With the Dow dropping nearly 20% the US economy seems to be poised for a technical “bear” market. Not that the word “technical” means a whole lot, when you have commodity prices rising driving an inflationary marketplace. But with that in mind, and with the announcement from Zenith media in which they...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-30-2008
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Filed under: marketing, Scott Berg, radio, advertising, media, tv, gas prices, search, direct marketing, media forecast, Zenith Media, interactive, recession, web site, Wall Street Journal, Bruce Goerlich, POS, marketer, newspaper, ROMI