About this time every year, I make my predictions on what I think lays ahead for the media industry. And again, this year, I’ll do the same, but with a slight focus on the Digital side of the world. It’s the Economy stupid! More newspapers and print publications will go out of business – as you’ve probably...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
12-11-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, Hewlett Packard, inventory, search, media forecast, interactive, marketer, emerging media, Data, Google, Social Websites, Un-Badged Employee, 2009, Canoe Ventures, Media Trends, CNET.com, Economy, Chris Curtin, Tribune, Amazon.com, SEO, Microsoft, NASCAR, CRM, NFL, SEM, Mobile
As reported by Adweek , the ebay television Ad Sales Marketplace Pilot has been discontinued. As you might recall, myself and other marketing folks from major advertisers helped to drive this initiative along with ebay. And although this pilot did not meet the expectations of ebay nor the committee,...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-11-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, exchange, ebay, tv, inventory, Adweek, Malcom F. MacNeil