Sorry it’s been a few weeks since my last post… my family and I took some time to visit the great state of Maine…. specifically Bar Harbor, what a great place I highly recommend it for a relaxing and fun filled time. That being said, I just viewed the latest 3-Minute Ad Age post from Brian Reich the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-09-2008
Filed under:
Filed under: HP, marketing, Scott Berg, radio, advertising, media, Hewlett Packard, tv, interactive, web site, marketer, newspaper, ROMI, efficiency, CMO, Messaging, agency, Kellogg on Advertising & Media, Media Rules, 3 Minute Ad Age, Ad Age, Brian Reich, Bobby Calder
With the Dow dropping nearly 20% the US economy seems to be poised for a technical “bear” market. Not that the word “technical” means a whole lot, when you have commodity prices rising driving an inflationary marketplace. But with that in mind, and with the announcement from Zenith media in which they...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-30-2008
Filed under:
Filed under: marketing, Scott Berg, radio, advertising, media, tv, gas prices, search, direct marketing, media forecast, Zenith Media, interactive, recession, web site, Wall Street Journal, Bruce Goerlich, POS, marketer, newspaper, ROMI
I notice this article from Media in Canada, showing an 8.3% increase in radio advertising in radio advertising in Canada for the upcoming Q308 time period. The industries with biggest increases included: Restaurants, Alcoholic Beverages, Financial Services, Retail and Automotive. What’s great to hear...