-
Posted by: Tanya Vaughan, Global SEO Manager, HP.com I just received the Summer edition of Search Marketing Standard magazine (which I love because it’s hard copy – thank you!) and was flipping through the pages when I stumbled across a quick article by Tom Dahm on SEO Standards: Is Now the Right Time...
-
Posted by: Tanya Vaughan, Global SEO Manager, HP.com First let me define Google Site Search in the context of this post. What I’m not talking about: (1) Embedding code into your site to enable Google site search on your site (2) using “site:domain.com” commands in Google search boxes to see how many...
-
Posted by: Tanya Vaughan, Global SEO Program Manager, HP.com When I sit on panels at conferences and have conversations outside the panels I often get asked whether I think it's better to have an in-house SEO or an agency. My answer is always "both" but my recommendation is start with a good in-house...
-
Posted by: Laura Dansbury, Global Hp.com On-site Search Program Manager Tanya, Vicqui Chan from the HHO store, and I recently attended the first day of eTail 2008 together. We presented the afternoon panel discussion on the 3 pillars of Search: SEO, Paid Search, and On-site Search. It was a great experience...
-
Posted by: Tanya Vaughan, Global SEO Manager, HP.com I recently read an article in Website Magazine entitled Landing Pages: SEO vs SEM , written by Aaron Kupferberg (it was on page 12 of the February edition for those of you who enjoy reading hard copy - as I do - once in a while). It was an interesting...
-
Posted by: Tanya Vaughan, Global SEO Program Manager, HP.com Has anyone else tried using the Google Sitelinks feature in Google Webmaster Tools? I love the idea of it and as soon as I heard about it of course I ran out and submitted my requested edits to update the HP.com sitelinks to what we feel would...
-
Posted by: Tanya Vaughan, Global SEO Program Manager, HP.com It’s the new year already – and 17 days in! I’ve been MIA on the blog front but not for lack of good intentions. I have a few topics in my head but carving out the time to jot them down requires my laptop be offline and at least a 1.5 hour...
-
Posted by: Tanya Vaughan, Global SEO Program Manager I’m finally getting around to blog about my experience at PubCon – catching up after nearly a week out of the office is rough! But now that I have a moment to reflect (and I’ve had some time to recover from several days in Vegas!) I’m ready to share...
-
Why I’m going to PubCon instead of SES Chicago in December Posted by: Tanya Vaughan, Global SEO Manager, HP.com As most of you search geeks know, SES Chicago and WebMaster World’s PubCon are occurring at the same time this year – the first week of December. A lot of us on the SEMPO In-House Committee...
-
Posted by: Tanya Vaughan, Global SEO Manager, HP.com I have to admit, when I got the notice from Vanessa Fox (previous Google Webmaster Tools product manager) about the ability to tell Google my preferred geographic location , I was ecstatic! This has been a challenge I’ve been trying to address for...
-
Posted by: Tanya Vaughan, Global SEO Manager, HP.com Many companies are considering bringing search marketing in house , whether it be to manage strategy and vendors or managing the campaigns in their entirety. One factor in making this decision is what to pay different levels of SEO and SEM search marketing...
-
Posted by Tanya Vaughan, Global SEO Manager, HP.com Search Marketing – should you bring it in house or should you outsource it? If you do bring it in house, what’s the best way to go about it? Do you train or hire experienced search marketers? The latter certainly aren’t easy to come by and even if you...
-
Posted by: Tanya Vaughan, Global Search Engine Optimization, HP.com Carol Krol, of B2B Magazine, wrote an article recently regarding blended search –specifically Google Universal Search and Ask3D - and how it impacts search marketing strategies. Both Google and Ask have launched blended search models...
-
Posted by Tanya Vaughan, Global SEO Program Manager, HP.com If you’re an in-house SEO you probably get this same question all the time. What kind of ROI can we expect from our SEO investment? While I can't usually provide a hard and fast number I can at least say with confidence that SEO overall will...
-
Posted by Tanya Vaughan, Global SEO Program Manager, HP.com After a few schedule changes and coordination efforts, I am finally coming through with the interview with HP’s internal Global Paid Search Marketing Manager, Ryan Drey. Here’s his mug so you can picture him while reading his witty, yet thoughtful...