Counterfeiting is like the proverbial bad apple in the barrel. One rotten item ruins the lot. Take this case, for example: "Customers were irate about defective HP ink cartridges purchased from her firm. Several big corporate customers told her they spent days cleaning up leaky ink. The buyer for...
"HP has confiscated 818,000 counterfeit printer cartridges from outlets in the Middle East in the first quarter of 2009": http://www.business24-7.ae/articles/2009/4/pages/15042009/04162009_4c79bcc2b0724e96a490ba5e574a3c5a.aspx This constitutes roughly $20 million in counterfeit cartridges....
Those of you interested in seeing how a big brand (in this case, HP) advertizes its anti-counterfeiting overt deterrence, please take a look at: http://www.hp.com/sbso/product/supplies/whybuy_fraud.html?jumpid=ex_R295_go/anticounterfeit/supplies Please click on ">>See Demo Of Ink Package"...
Posted to
Security Printing and Imaging
by
StevenSimske
on
03-09-2009
Filed under:
Filed under: Counterfeiting, deterrents, anti-counterfeiting, security, brand protection, brand name, copy prevention, tamper-evidence, unique ID, HP, HP inks, anti-copy, HP toners