Those of you interested in seeing how a big brand (in this case, HP) advertizes its anti-counterfeiting overt deterrence, please take a look at: http://www.hp.com/sbso/product/supplies/whybuy_fraud.html?jumpid=ex_R295_go/anticounterfeit/supplies Please click on ">>See Demo Of Ink Package"...
Posted to
Security Printing and Imaging
by
StevenSimske
on
03-09-2009
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Filed under: Counterfeiting, deterrents, anti-counterfeiting, security, brand protection, brand name, copy prevention, tamper-evidence, unique ID, HP, HP inks, anti-copy, HP toners
[Another whitepaper length summary of some related articles from this year's blog] PRACTICE Good Anti-Counterfeiting Techniques I have previously remarked that the approaches to counter counterfeiting depend on the relative mix of addressable and unaddressable counterfeiting occurring in the supply...
Posted to
Security Printing and Imaging
by
StevenSimske
on
12-30-2008
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Filed under: Counterfeiting, variable data printing, security printing, anti-counterfeiting, security, brand protection, brand name, VDP, security VDP, printing, security deterrent, anagram, Security Variable Data Printing, safety
Michael McDonald, a branding expert at HP, pointed out this WSJ article on the "watch that can't be counterfeited": http://online.wsj.com/article/SB122411896958338969.html?mod=dist_smartbrief Let's spot a couple of questionable aspects about their approach: 1. The watch "uses layers...
Posted to
Security Printing and Imaging
by
StevenSimske
on
10-22-2008
Filed under:
Filed under: Counterfeiting, security, brand protection, brand name, authentication, microtext, invisible inks, Vacheron, laser performations, Quai de I'lle, Wall Street Journal, watch