I can't believe that I have been blogging a year! I'm not a super-blogger by any means and certainly don't have the volume of posts that most bloggers do, but I'm pretty proud that I've stuck with it a year. It has been challenging, interesting, and a very positive experience overall...
Apocalypse is one of those words that I remember from bible study as a kid. The word itself just sounds scary – even if I didn’t know what it meant it would freak me out. But it seems everyday we’re hearing about media companies making massive layoffs, shutting down publications, cutting costs and the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
01-12-2009
Filed under:
Filed under: HP, marketing, advertising, media, Hewlett Packard, interactive, recession, web site, marketer, efficiency, agency, Customer Service, Data, 2009, Economy, SEO, CRM, SEM, Leadership, Don Libey, RFM, Christopher Pickering, Value, Recency, Monetary, Libey and Pickering on RFM and Beyond, Frequency
What do customers want to make it Easy to do Business With? I recently reviewed a study that indicated the most important attribute for Enterprise Customers in the IT Industry is quickly receiving help during the ordering and purchasing process. Obviously, the easier we make it for our customers to order...
Having lived through a few hurricanes now I can personally tell you the destruction we Houstonians have seen with Ike is incredible. With a great deal of luck my family didn’t suffer any harm and although we had trees down, water, sewer and electricity issues the overall situation is good. A tragedy...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-23-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, MMA, Mobile Marketing Association, Messaging, creative, emerging media, Allstate, Insurance, Hurricane Ike, Experience, Customer Service
A colleague of mine recently handed me an article from a technology magazine, Digital Leader. It was a special report entitled: "Quality Needs Work" and there was a small box containing the phrase "Ease of Doing Business", which of course peaked my interest. I quickly scanned the...
Posted to
Ease of Doing Business Blog
by
christina.sullivan
on
08-08-2008
Filed under:
Filed under: Customer Experience, Ease of Doing Business, easy, support, customer service, customers, Contracts and Licensing Simplification, Quality, Integrated Customer/Partner Support, Communication Initiative, Service Contract Simplification