I'd like to start a series of blog entries titled "Close the Loop" and addressing how, through a better use of supply chain information, companies can improve their operations, creating a more agile ecosystem while reducing risk. In this entry, I would like to give you an overview of the...
In my previous post, I spoke about the tangibles and intangibles of Supply Chain Collaboration , but intentionally did not address one element, the cultural aspects of Supply Chain Collaboration. Companies have increased the outsourcing of their manufacturing and over the years, China has become the...
There are an increasing number of cloud based Supply Chain services, offered as SaaS, appearing on the market. But that is not the subject of this blog entry. Actually the question is way simpler. Are you aware of all the players participating in providing you the latest SaaS service you have bought...
As part of HP's latest press release on its partnership with GS1 Canada, HP is announcing the HP cloud computing ecosystem for manufacturing industries. This is a real exciting development. Let me explain why. In many entries of this blog, I have been talking about the need for companies to increase...
Two weeks ago I was asked to run a workshop on collaboration at an event in China. Based on some of the ideas I shared in an earlier blog , I developed the content of the workshop. What daunted on me, listening to people in the audience, is that both the users and the providers keep talking about tools...
A couple posts ago, I discussed the role of IT in manufacturing outsourcing . I'd like to come back to this topic, and discuss more in details the need for a cross-enterprise backbone allowing the companies members of the ecosystem to share information in an easy and transparent manner. Obviously...
An interesting interview from Michael Mendenhall on our marketing focus during this downturn in the economy and his take on digital. Take a look… would love to hear your comments. Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-09-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, CMO, emerging media, Experience, Data, 2009, Economy, CRM, Ecosystem, democratization, Forbes
No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-22-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem
Acronyms and anagrams are excellent means to simplify a message and to provide easy recall of this message (thus, the word “mnemonic” [Greek origin]—assisting or intended to assist the memory). For example, in 3 rd Grade, I figured out that my last name was an anagram for “KISS ME”. And I conveyed this...
Posted to
Security Printing and Imaging
by
StevenSimske
on
08-27-2008
Filed under:
Filed under: anti-counterfeiting, brand protection, VDP, Track and Trace, authentication, SVDP, image forensics, ecosystem, scalability, mnemonic, anagram, acronym, quality assessment