-
I've done entries on personal fabrication and 3D printing ( printing organs ...). Until this point, these techniques have been applied mostly to software materials. Now it's been extended to printing 3D objects directly in metal . The current process is called Electron Beam Freeform Fabrication...
-
We want to hear how you are reinvesting your IT saving? When the recession hit you answered the call. Whether it was through consolidation, virtualization, automation, or other means you found ways to save money in IT. Now comes an equally important part: how are you reinvesting those savings? Because...
-
When the recession hit you answered the call. Whether it was through consolidation, virtualization, automation, or other means you found ways to save money in IT. Now comes an equally important part: how are you reinvesting those savings? Because while cutting costs keeps you competitive, figuring out...
-
2009 is both the 150 year publication anniversary of the foundational work On " The Origin of Species " by Charles Darwin and his 200 year birthday. What would he tell us today about the evolution of cloud computing or is this a far fetched question? Well, not really. Consider the key role...
-
HIMA_V4.pdf I had the opportunity to present to the Houston Interactive Marketing Association (HiMA) a couple of weeks ago. This group is really a fantastic organization dedicated to teaching and providing guidance to teh Houston marketing community. We had a very lively discussion with 200 or so marketers...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-02-2009
Filed under:
Filed under: Facebook, marketing, Scott Berg, advertising, media, marketer, efficiency, CMO, youtube, emerging media, Domestic, International, 2009, Media Trends, User Generated Content, Blogging, internet, Change, Denuo, Transformation, Houston Interactive Marketing Association, HIMA
-
No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-22-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem
-
Yesterday, I had the opportunity to participate in a briefing in which a dozen IT executives from a leading financial institution came to discuss their unique requirements and how we can help them meet their aggressive growth goals. The first slide that their head of technology presented contained the...
-
Apocalypse is one of those words that I remember from bible study as a kid. The word itself just sounds scary – even if I didn’t know what it meant it would freak me out. But it seems everyday we’re hearing about media companies making massive layoffs, shutting down publications, cutting costs and the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
01-12-2009
Filed under:
Filed under: HP, marketing, advertising, media, Hewlett Packard, interactive, recession, web site, marketer, efficiency, agency, Customer Service, Data, 2009, Economy, SEO, CRM, SEM, Leadership, Don Libey, RFM, Christopher Pickering, Value, Recency, Monetary, Libey and Pickering on RFM and Beyond, Frequency
-
Over the past couple of days I’ve received a number of phone calls and emails regarding presentations made by Gary Elliott, VP-Corporate Marketing and Michael Mendenhall, our CMO. I’d like to add a few thoughts in 2 separate posts… first let’s talk about the article in AdAge regarding the ANA panel that...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-22-2008
Filed under:
Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, interactive, marketer, efficiency, CMO, Messaging, agency, creative, emerging media, International, Ad Age, Linkedin.com, Google, ANA, Michael Mendenhall, VP, Gary Elliott, myspace
-
It seems new media technology is cropping up daily. Many will fail, a few will succeed… the key is to try them out and see what any applicability they might have from a marketing or end user perspective. So my latest test is Twitter . Check out the article by Laura Lake describing in more detail what...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-08-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, web site, marketer, efficiency, collaboration, twittering, twitter.com, Laura Lake, Twitter
-
You guys have heard me talk about my experience with Facebook and Linkedin before, but it’s been while so I thought it’s time to give an update. I refer to them as my Hacienda’s -- my motto – come on in, sit a spell, take a look around, talk about what’s on your mind. Alrighty, let’s get down to the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-29-2008
Filed under:
Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, efficiency, Messaging, creative, emerging media, collaboration, Domestic, Linkedin.com, Hacienda
-
Sorry it’s been a few weeks since my last post… my family and I took some time to visit the great state of Maine…. specifically Bar Harbor, what a great place I highly recommend it for a relaxing and fun filled time. That being said, I just viewed the latest 3-Minute Ad Age post from Brian Reich the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-09-2008
Filed under:
Filed under: HP, marketing, Scott Berg, radio, advertising, media, Hewlett Packard, tv, interactive, web site, marketer, newspaper, ROMI, efficiency, CMO, Messaging, agency, Kellogg on Advertising & Media, Media Rules, 3 Minute Ad Age, Ad Age, Brian Reich, Bobby Calder
-
So I was just stumbled upon my link for Burger King’s Subservient Chicken . You remember this one… the online site where you can ask the chicken to do something and it obeys your command. I believe this is the what parenting is suppose to be like, but I have yet to discover it. Although this gimmick...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-30-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, web site, marketer, efficiency, youtube, creative, second life, Burger King, emerging media, Subservient Chicken
-
The Momentum Effect I encourage all of you to take a look at the video and the book “The Momentum Effect” by Jean-Claude Larréché, the Alfred H. Heineken Chaired Professor of Marketing at INSEAD . This is a fascinating way to look at driving the market, growing market share without having to increase...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-01-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, efficiency, Jean-Claude Larréché, CMO, The Momentum Effect, INSEAD