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On Monday, Newsweek released their inaugural Green Rankings , and interestingly, HP finished at the top. In an article, titled " The Greenest Big Companies in America " they explain they decided to publicize this list to recognize the efforts of companies, and how they ranked companies in industries...
Posted to
Supply Chain Management Blog
by
christianverstraete
on
09-25-2009
Filed under:
Filed under: Experience, Green, Carbon, Carbon Footprint, Sustainability, CO2, DFE, Environment, Innovation, Carbon offsets, Award
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There are an increasing number of cloud based Supply Chain services, offered as SaaS, appearing on the market. But that is not the subject of this blog entry. Actually the question is way simpler. Are you aware of all the players participating in providing you the latest SaaS service you have bought...
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I’ve been an avid facebok user for years. I started using Facebook very soon after they first opened it up to people outside of the .edu domain. I recruited lots of old people into Facebook… long before it was acceptable for old people like me. And, I’ve been thrilled to watch it go...
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I can't believe that I have been blogging a year! I'm not a super-blogger by any means and certainly don't have the volume of posts that most bloggers do, but I'm pretty proud that I've stuck with it a year. It has been challenging, interesting, and a very positive experience overall...
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As I receive blog alerts about “Ease of Doing Business” and “Customer Experience”, I’ve been watching the comments regarding the latest Forrester customer experience index (CxPi) Survey which indicates Apple came up with a “good” rating at 80% while Compaq/HP came up with a 63% to 66%, and Dell came...
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An interesting interview from Michael Mendenhall on our marketing focus during this downturn in the economy and his take on digital. Take a look… would love to hear your comments. Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-09-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, CMO, emerging media, Experience, Data, 2009, Economy, CRM, Ecosystem, democratization, Forbes
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No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-22-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem
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In a previous blog, http://www.communities.hp.com/online/blogs/ease-of-doing-business/archive/2008/11/20/disneyworld-does-it.aspx , I cite 5 rules for ease of doing business and improving customer experience. The 2 nd rule I cited was that you must “Evaluate your processes and procedures with #1(put...
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In a previous blog, http://www.communities.hp.com/online/blogs/ease-of-doing-business/archive/2008/11/20/disneyworld-does-it.aspx , I referenced 5 steps for ease of doing business and improving customer experience. Although very simple steps, the challenges of the enterprise business doesn’t always allow...
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And you’re saying to yourself, duh Berg – think of something a bit more original. First, check out this article on e-marketer , which predicts newspaper revenue will slide another 15.9% in FY09. The article goes on to say “The future for print media companies is online, as evidenced by the growth in...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
01-26-2009
Filed under:
Filed under: HP, marketing, advertising, media, Hewlett Packard, inventory, search, media forecast, interactive, recession, Experience, NYT.com, 2009, Media Trends, e-marketer
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I often get asked “how is ease of doing business and customer experience alike or different”? In Bruce Temkin’s Customer Experience Matters Blog, http://experiencematters.wordpress.com/2008/08/06/what-the-heck-is-customer-experience/ , He defines the customer experience as “the perception that customers...
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Having lived through a few hurricanes now I can personally tell you the destruction we Houstonians have seen with Ike is incredible. With a great deal of luck my family didn’t suffer any harm and although we had trees down, water, sewer and electricity issues the overall situation is good. A tragedy...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-23-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, MMA, Mobile Marketing Association, Messaging, creative, emerging media, Allstate, Insurance, Hurricane Ike, Experience, Customer Service
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While we bloggers always appreciate comments to our posts, I’d like to clear up a misconception about this blog. For all the folks that have posted comments related to consumer support issues, I wanted to let you know that I’m unable to publish them because they are not relevant to my focus: Enterprise...
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The topic of RFID has been approached a few times in this blog. RFID, being a technology, is supporting a number of usage scenarios and its maturity depends on the area we are looking at. Access control and retail and certainly not at the same place. Still the middleware space has changed significantly...
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Welcome to our new team blog. We are members of the global Manufacturing & Distribution Industry team and spend a vast amount of time working with both customers and HP’s own design and supply chain teams worldwide. In that process, we discovered that, beyond the differences between industry segments...