Andy Isherwood VP, Support & Services kicked off Mainstage. There are four key areas shown in the picture above. HP announced this week its IT Financial Management offering. Andy likened ITFM to an ERP system for IT. Information Management magazine wrote an article on HP ITFM. HP has had offerings...
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Application Management
by
Michael_Procopio
on
06-17-2009
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Filed under: IT operations, IT efficiency, Cloud Assure, announcment, cloud computing, Michael Procopio, SaaS, advanced analytics, recession, HPSU09, Las Vegas, IT financial management, Andy Isherwood, ITFM
by Michael Procopio Today was the first day of Software Universe . I had customer meetings all day today. Here are some interesting items from my conversations. Most said budgets were down in 2009 and will be flat to down in 2010. But a few who were related to government stimulus said theirs will be...
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Application Management
by
Michael_Procopio
on
06-16-2009
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Filed under: BSM, IT operations, IT efficiency, Application Management, infrastructure management, Business Service Management, Network management, User Experience Monitoring, User Experience Management, Automated Business/IT Service Management, Michael Procopio, recession, HPSU09, HP Software Universe, Las Vegas
Mike Shaw, BSM Product Marketing. My wife just bought a BMW 118D. The 118D won the "Green Car of the Year" award in 2008 at the New York Auto Show. It does an amazing number of miles to the gallon (km to the litre / miles to the US gallon). Her old car (also a BMW) did about 26 miles per gallon...
No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-22-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem
And you’re saying to yourself, duh Berg – think of something a bit more original. First, check out this article on e-marketer , which predicts newspaper revenue will slide another 15.9% in FY09. The article goes on to say “The future for print media companies is online, as evidenced by the growth in...
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The Changing Face of Digital Media & Marketing
by
Scott Berg
on
01-26-2009
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Filed under: HP, marketing, advertising, media, Hewlett Packard, inventory, search, media forecast, interactive, recession, Experience, NYT.com, 2009, Media Trends, e-marketer
Apocalypse is one of those words that I remember from bible study as a kid. The word itself just sounds scary – even if I didn’t know what it meant it would freak me out. But it seems everyday we’re hearing about media companies making massive layoffs, shutting down publications, cutting costs and the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
01-12-2009
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Filed under: HP, marketing, advertising, media, Hewlett Packard, interactive, recession, web site, marketer, efficiency, agency, Customer Service, Data, 2009, Economy, SEO, CRM, SEM, Leadership, Don Libey, RFM, Christopher Pickering, Value, Recency, Monetary, Libey and Pickering on RFM and Beyond, Frequency
Leadership During The Storm I’m disgusted. Yep, I said it. For the last 6 months I’ve read and heard more negative comments and excuses about why businesses are having problems… but few solutions. And frankly, I’m disappointed by the lack of the marketing community leadership during these times of economic...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
01-12-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, Media Trends, Economy, Leadership
Can companies afford to wage war against the counterfeiters? That is the question asked by the Financial Times to a set of experts on business and branding: Their answers are at http://www.ft.com/cms/s/0/c1958490-dc5a-11dd-b07e-000077b07658.html . It includes insight into why Legos are built where they're...
With the Dow dropping nearly 20% the US economy seems to be poised for a technical “bear” market. Not that the word “technical” means a whole lot, when you have commodity prices rising driving an inflationary marketplace. But with that in mind, and with the announcement from Zenith media in which they...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-30-2008
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Filed under: marketing, Scott Berg, radio, advertising, media, tv, gas prices, search, direct marketing, media forecast, Zenith Media, interactive, recession, web site, Wall Street Journal, Bruce Goerlich, POS, marketer, newspaper, ROMI