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My previous post was a link to the excellent In-Pharma Technologist blog edited by Nick Taylor. Nick solicited a posting from me back in April, but I could not find it on In-Pharma, so given a 1/2 year grace period, I think its time to post here: Variable Data Printing and Improved Pharma Product Protection...
Posted to
Security Printing and Imaging
by
StevenSimske
on
10-14-2009
Filed under:
Filed under: Counterfeiting, security printing, security, VDP, Track and Trace, authentication, SVDP, mass serialization, image forensics, steganography, counterfeit
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Reconnaissance International's 5th Global Forum on Pharmaceutical Anti-Counterfeiting is being held in Miami 24-26 February 2010. Details on the event, including submitting a paper and information on the sponsors, is available at: http://www.regonline.co.uk/builder/site/default.aspx?EventID=751954...
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Do you get a product from a trusted brand that just doesn't work right? Chances are pretty decent that your brand has failed to keep counterfeits out of its supply chain. Should you still trust your brand? Hard to tell--surely the brand shares some of the culpability for letting the counterfeits...
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In case you were wondering, "there is no security through obscurity" is a common phrase used by security practitioners. It means that the security community cannot rely on keeping the security approach secret, and instead must advertise the mechanism for security but keep the "keys"...
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A heartfelt thanks to the Princeton area ACM/IEEE for hosting me last Thursday to present: Security Printing and Imaging: Stopping Counterfeit Products Counterfeit products are a growing problem. Since counterfeiters usually target brands, many companies have developed expensive methods of combating...
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I have spent the last two days at the Brand Protection conference here at the Graphics of the Americas ( http://www.graphicsoftheamericas.com/conferences/bpc.html ). With the world's economy in a tailspin, there have been numerous discussions of how unemployed but creative people can find ways to...
Posted to
Security Printing and Imaging
by
StevenSimske
on
02-28-2009
Filed under:
Filed under: Counterfeiting, security printing, anti-counterfeiting, security, brand protection, EBay, theft, fraud, safety, counterfeit, Graphics of the Americas, Craigslist, Brand Protection Graphics of the Americas, Yahoo, retail
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Can companies afford to wage war against the counterfeiters? That is the question asked by the Financial Times to a set of experts on business and branding: Their answers are at http://www.ft.com/cms/s/0/c1958490-dc5a-11dd-b07e-000077b07658.html . It includes insight into why Legos are built where they're...
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[Another whitepaper length summary of some related articles from this year's blog] PRACTICE Good Anti-Counterfeiting Techniques I have previously remarked that the approaches to counter counterfeiting depend on the relative mix of addressable and unaddressable counterfeiting occurring in the supply...
Posted to
Security Printing and Imaging
by
StevenSimske
on
12-30-2008
Filed under:
Filed under: Counterfeiting, variable data printing, security printing, anti-counterfeiting, security, brand protection, brand name, VDP, security VDP, printing, security deterrent, anagram, Security Variable Data Printing, safety
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In past blogs, we've used worldwide counterfeiting rates, scaled to the size of the U.S. economy, to estimate the cost of counterfeiting to the U.S. economy. This number was estimated as $100 billion. A friend sent me this link: http://arstechnica.com/articles/culture/dodgy-digits-behind-the-war...
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Hiking in the mountains above the Black Canyon of the Gunnison, I saw the dead tree shown in the photo below... I was interested in how the tree had died. Was it too high on the mountain? Was the ground beneath it too porous to hold water during the growing season? Was it old? Was it due to a late frost...
Posted to
Security Printing and Imaging
by
StevenSimske
on
07-12-2008
Filed under:
Filed under: Counterfeiting, variable data printing, security printing, security, brand protection, Supply Chain, value chain, Cape Cod, Black Canyon of the Gunnison, Pine beetle, VDP
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Yesterday's blog focused on three reasons--the most important of which for this blog is counterfeiting and related fraud--why outsourcing to disengaged, unaffiliated third parties may be disastrous to your brand long-term. Today's brief addendum is to outline how to counter this, and how outsourcing...
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Guido De Terenza here to complete my guest stint on this blog. And, again, here to thank those manufacturers out there who not only aren't stopping counterfeiting, but they're paying me to counterfeit their products. Let's call this blog Counterfeit Math 101 and find out how many times the...
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This week on my blog I am Guido De Terenza, the crime lord of deterrents , and I am starting off my counterfeit counterblog thanking all of you good people in brand owner land for making my job easier. Nothing makes Guido happier than a brand owner who hands over their brand without a fight. Not that...
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In the previous blog, I outlined the broad PRACTICE of preventing anti-counterfeiting. In today’s blog, I focus in on one specific technology which, if used properly, can help tips the odds in favor of the legitimate supplier and the concerned customer. Variable Data Printing, or VDP, provides the capacity...
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In the previous blog, I remarked that the approaches to counter counterfeiting depend on the relative mix of addressable and unaddressable counterfeiting occurring in the supply chain. If the counterfeiting is not addressable, then the brand must continue to message the unique qualities offered by their...
Posted to
Security Printing and Imaging
by
StevenSimske
on
05-12-2008
Filed under:
Filed under: Counterfeiting, reverse engineering, variable data printing, security printing, authentication training, deterrents, activate, train, research, convict, collect, investigate, evolve, plan