Guido De Terenza checking in again as the guest blogger for the week. And brand owners, I have a simple request to make of you. Please go out and find the most expensive deterrent you can, purchase it in bulk, and slap it on your products. Don't do any user research, and don't spend a dime on...
In the previous blog, I outlined the broad PRACTICE of preventing anti-counterfeiting. In today’s blog, I focus in on one specific technology which, if used properly, can help tips the odds in favor of the legitimate supplier and the concerned customer. Variable Data Printing, or VDP, provides the capacity...
In the previous blog, I remarked that the approaches to counter counterfeiting depend on the relative mix of addressable and unaddressable counterfeiting occurring in the supply chain. If the counterfeiting is not addressable, then the brand must continue to message the unique qualities offered by their...
Posted to
Security Printing and Imaging
by
StevenSimske
on
05-12-2008
Filed under:
Filed under: Counterfeiting, reverse engineering, variable data printing, security printing, authentication training, deterrents, activate, train, research, convict, collect, investigate, evolve, plan