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IMI’s 6 th Annual Security Printing Conference is being held on November 16-18, 2009 at the Sheraton Baltimore City Center Hotel in Baltimore , Maryland. According to the conference organizer, Al Keene, " The unique annual conference addresses the challenges and opportunities facing the digital...
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Continuing a reinterpretation of Robert Greene’s 1998 landmark, “The 48 Laws of Power”, I turn his Law #4 sideways (applying the law to the fighting of counterfeiting and other forms of fraud) and then turn it upside down (using the laws to create better businesses). Given the definition...
Posted to
Security Printing and Imaging
by
StevenSimske
on
07-22-2009
Filed under:
Filed under: variable data printing, security printing, deterrents, anti-counterfeiting, security, brand protection, VDP, counterfeit, 48 Laws of Power, Robert Greene, Coriolanus, Marcel Duchamp, caloric restriction, Peter Sellers, Louis XIV
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The FDA is advocating the addition of chemicals to pharmaceuticals to improve the identification of counterfeits. http://www.in-pharmatechnologist.com/Industry-Drivers/FDA-advocates-food-pigments-and-flavours-to-combat-counterfeits/?c=JiBz%2FX6W897ybeGc6YCjow%3D%3D&utm_source=newsletter_daily&utm_medium...
Posted to
Security Printing and Imaging
by
StevenSimske
on
07-16-2009
Filed under:
Filed under: security printing, deterrents, anti-counterfeiting, security, brand protection, pharmaceuticals, Pharma, FDA, counterfeit, Safety GS1, PCIDs, drug formulation
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In a continuing interpretation of Robert Greene’s 1998 bestseller, “The 48 Laws of Power” (Penguin Books), I turn it sideways (using the laws to fight counterfeiting and other forms of fraud) and then turn it upside down (using the laws to create better businesses). Today we address...
Posted to
Security Printing and Imaging
by
StevenSimske
on
06-16-2009
Filed under:
Filed under: variable data printing, security printing, deterrents, anti-counterfeiting, security, brand protection, VDP, counterfeit, 48 Laws of Power, Robert Greene, Kissinger, Talleyrand, Fouché, Napoleon, Hamlet
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In 48 posts on this site, Robert Greene’s modern-day Machiavellian masterpiece on the principles of power, “The 48 Laws of Power” (1998, Penguin Books), is being turned sideways (using the laws to fight counterfeiting and other forms of fraud) and then upside down (using the laws to...
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Robert Greene’s eclectic masterpiece on the ethics—or lack thereof—of success, “The 48 Laws of Power”, serves as the stimulus for a set of 48 blogs to come on how to use these laws in fighting fraud (turning his rules sideways) and then using them to create better businesses...
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In the previous blog, I talked about your Deterrent Score, and mentioned you must multiply it by your Ecosystem Score to get your overall effectiveness. As I mentioned in the May 12 blog, it takes PRACTICE to put such an ecosystem together. In today’s blog, let’s talk about how a deterrent might fit...
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How is Security Printing and Imaging like the Olympics? Apparently, the Olympics potentates have decided that no perfect 10's will be awarded in gymnastics. So, there will be the idea of perfection, but no actual perfection. The same is true for Security Printing deterrents--the idea of perfection...
Posted to
Security Printing and Imaging
by
StevenSimske
on
08-08-2008
Filed under:
Filed under: security printing, deterrents, anti-counterfeiting, security, brand protection, Track and Trace, copy prevention, tamper-evidence, unique ID, mass serialization, Olympics
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Guido De Terenza checking in again as the guest blogger for the week. And brand owners, I have a simple request to make of you. Please go out and find the most expensive deterrent you can, purchase it in bulk, and slap it on your products. Don't do any user research, and don't spend a dime on...
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In the previous blog, I remarked that the approaches to counter counterfeiting depend on the relative mix of addressable and unaddressable counterfeiting occurring in the supply chain. If the counterfeiting is not addressable, then the brand must continue to message the unique qualities offered by their...
Posted to
Security Printing and Imaging
by
StevenSimske
on
05-12-2008
Filed under:
Filed under: Counterfeiting, reverse engineering, variable data printing, security printing, authentication training, deterrents, activate, train, research, convict, collect, investigate, evolve, plan
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We’ve all been there. Meeting that skinny, medium-height, cropped hair, boyish-faced person named “Chris” or “Pat” at a social gathering. Is it a man or a woman? How do you address that person? Thankfully, “Ms.” has entered the English language, but we’re still waiting for the third person equivalent...