November 2006 - The Changing Face of Digital Media & Marketing -

November 2006 - The Changing Face of Digital Media & Marketing

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  • Who's Afraid of User Generated Content?? Part 2

    I’m on the nut to mention a few good examples of marketers participating in social media. In an earlier post, I lamented the tendency most of us have to apply traditional techniques to new media. Max Kalehoff , VP Marketing, Nielsen BuzzMetrics said the...

  • Media Place Shifting

    I was recently in traveling on business in Europe, when I stopped in Poland for a few days of meetings. Having a family, I was naturally thinking of home, what I’d be doing with my kids, etc. Suddenly I realized that I had recently hooked up a new device...

  • Global vs. Local Media Planning

    The phrase, “think globally act locally” is always said when discussing whether or not media should be centralized or decentralized from an execution perspective. At HP we’ve actually experienced both with relative success. However, the best model is...

  • Who’s Afraid of User Generated Content?

    I recently participated on a panel at the IAB Annual Agency Summit in New York. The panel’s title, Taking Control of User Generated Content, was somewhat unrealistic and yet, it reflected on the issue facing marketers today: We know taking control is...

  • What Keeps Me Up At Night…?

    To be blunt - Staffing and Skill Sets . To say that the media business is going through dramatic change is an understatement. Think about it… media companies and properties are moving from analog to digital, advertiser created content to user generated...

  • The Changing Media Business Model

    The Changing Media Business Model I can’t recall a time in the past 20 years, when the changes occurring in marketing have been more dynamic. As this change unfolds in not only reaching the consumer, but making our messages and communications work that...
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