January 2007 - The Changing Face of Digital Media & Marketing -

January 2007 - The Changing Face of Digital Media & Marketing

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  • Second Life

    Second Life seems to be all the buzz these days, with companies opening “virtual” stores , hosting holiday parties and having company-wide events. Many in tech and consumer product industries have put up sites as well. And although I am very interested...

  • Packaging As a Media Type?

    Last Friday night was a big day around the Berg household – semester grades for my 2 nd grader. I have a deal with my daughter that for every “A” she gets I’ll give her $5. Her goal with raking in all this cash has been to purchase an iPod Mini. Well...

  • HP’s DVR Strategy

    As I’ve mentioned in earlier postings, the advent of new technology that shifts the power and control of programming and viewing in the hands of the consumer can be a double edged sword…. How do you continue to maintain your television advertising while...

  • Bowl Game Advertising…. And the Winner Is???

    I must confess that I didn’t spend my entire holiday vacation watching each and every bowl game, although I did see my beloved Nebraska Cornhuskers get beat by Auburn in the Cotton Bowl. While flipping channels between games, I did see some interesting...
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