February 2007 - The Changing Face of Digital Media & Marketing -

February 2007 - The Changing Face of Digital Media & Marketing

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  • Paid Blogging

    I just finished reading an article on paid blogging on BtoB Online. This has been a topic that gets coverage from time-to-time, is debated among the blogger community and seems to be on the increase as blogging becomes more main stream. So here are a...

  • I Second (Life) That Opinion

    In an earlier post, Scott captured the perspective the wonderful team at Denuo shared with a bunch of us a couple of weeks ago: namely, that the marketing benefit to a presence in Second Life isn’t clear or obvious, at least to us. He also added some...

  • Video Mania - Then and Now

    Eons ago, I used to love receiving jokes via email. Now I love receiving links to cool or funny videos. Nothing better than a 1 minute laugh break mid-day. Increasingly though, I want video of everything I’m searching for online. Way back in 1998, then...

  • IAA New York Media Presentation

    This week I spoke at the IAA New York Chapter Luncheon. It was great honor to be asked to speak about the trends and key things that we’re keeping our eyes on as the media and marketing world continually change. I’ve attached the presentation for those...

  • Joost Update! Viacom to License Content

    No sooner than I had posted my latest blog entry on Joost!, did I see that Viacom has decided to license content to Joost! It’s interesting to note that a couple of weeks ago, Viacom went to YouTube and demanded that their content be removed from the...

  • Joost - Formerly The Venice Project

    Many pudits, including myself, are discussing Web 2.0 and what it might mean to advertisers and consumers. And the promise of the future is great. But I’ve been looking for “game changers.” Technology or media solutions that could provide a significant...

  • Second Life - Chapter 2?

    If you’ve kept up with this blog, you’ve probably read my thoughts on Second Life … if not you might want to take a look. While reading ValleyWag today, I saw another comment by Clay Shirky on the user growth and economic value numbers that Second Life...

  • The Rise of the People! AKA User Generated Content

    Many blogs (including this one) have had numerous discussions on User Generated Content (UGC) and the so called “Rise of the People!” From YouTube, to MySpace, etc. the numbers of individuals interacting with the sites have had huge numbers associated...

  • Mobile Media – The Next Frontier?

    Is your cell phone the next “uptapped” media distribution point? I’m struggling with the question but have a couple of ideas. First, I don’t think anyone really wants to get a barrage of tele-marketing calls on their mobile. Not only is it a huge distraction...
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