March 2007 - The Changing Face of Digital Media & Marketing -

March 2007 - The Changing Face of Digital Media & Marketing

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  • The Red Campaign – Success or Failure?

    After spending $100 million The Red Campaign has only generated $18 million in contributions. And Ad Age has an interesting article you should read. There’s no doubt that the campaign has star power – Bono, Steven Spielberg, Chris Rock and Oprah Winfrey...

  • Blog Gate and Other Political Campaign Media Predictions

    It looks like the big mystery as to who created the YouTube mashed video of Apple’s 1984 Superbowl commercial and video of Senator Hillary Clinton has been solved. But the whole thing got me thinking about what might be next for media with the start of...

  • Getting Revved Up About Revver

    In the world of user generated content it seems that a great deal of creative folks are putting in a lot of hard work to express themselves and get their “15 Minutes of Fame.” But what about that creative genius who wants to not only show off his work...

  • Radio and the Web Site

    I was driving my kids to school this morning before coming into the office -- a normal start to the day at the Berg Hacienda. The radio was tuned to the local news/talk station 740 KTRH here in Houston. I love the station, because they constantly update...

  • New Article on “The Red Campaign”

    The CEO of The Red Campaign had a discussion with Ad Age on the contents of the recent article that painted a less than positive picture about the results of the initiative. Check it out: http://adage.com/article?article_id=115504 Scott

  • Our Own March Madness

    Usually we try not to hype our own marketing in this blog, but I can’t help but comment on the HP Courtside ‘07 program we are doing with Yahoo for March Madness. In a nutshell, a content-rich fan site for March Madness devotees. I won’t say more than...

  • MobiTV & NBC Universal Content Deal

    The next big step for mobile television was taken today, when MobiTV and NBC announced a content deal that will include some of the networks most popular shows. ‘Heroes,’' 'Friday Night Lights,' 'The Office,' 'Monk,' and 'Battlestar Galactica' will be...
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