April 2007 - The Changing Face of Digital Media & Marketing

The Changing Face of Digital Media & Marketing

Sort by: Most Recent | Most Viewed | Most Commented

The Imus Controversy and What It Might Mean to Media Placement

The whole Imus controversy got me thinking about what this means to the future of media. Questions that keep coming to mind include: Is the move away from what might perceived as controversial going to limit creativity? How do we manage the possible challenges...

Published 04-16-2007 2:53 PM by Scott Berg
It’s a Bird, It’s a Plane, No It’s YARIS

I hear about what was billed as a very integrated TV commercial content that was going to appear on The CW Network’s show Smallville. So I tuned it, and wow was I surprised and impressed. Basically the show goes into commercial and begins playing a video...

Published 04-23-2007 12:12 PM by Scott Berg
Cooking with the Virginia Farm Bureau

Yummy Apple Pie…. And Yummy Product Integration/Messaging How I ended up looking at this video on YouTube I have no idea… but I saw it, clicked it and watched in amazement as Chef Maxwell showed me how to make a yummy apple pie using … you guessed it...

Published 04-30-2007 12:41 PM by Scott Berg
Look Who’s Coming to Dinner

With all of the press coverage recently on the e-trade system that a group of advertisers (including hp) have been putting together in order to streamline and bring the TV ad buying market into the 21 st century…. Google announced that they are pushing...

Published 04-03-2007 1:50 PM by Scott Berg