I hear about what was billed as a very integrated TV commercial content that was going to appear on The CW Network’s show Smallville. So I tuned it, and wow was I surprised and impressed.

Basically the show goes into commercial and begins playing a video comic book about the Justice League and it’s fight against the diabolical Lex Luther. Very engaging, but then all of sudden it morphs into a brand spot for Toyota’s Yaris.

This was a great example of integrated content that keeps the TIVO/DVR user watching through the commercial break. Congrats to the Toyota team for a great idea!!

Check it out at:

http://justice.cwtv.com/user/smallville/landing

Scott

CW Network Superman Smallville Justice League Toyota Yaris Toyota Yaris HP Hewlett Packard TIVO DVR