June 2007 - The Changing Face of Digital Media & Marketing -

June 2007 - The Changing Face of Digital Media & Marketing

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  • After the Catch & Coors

    The one show I consistently watch is “Deadliest Catch” on The Discover Channel . For those of you not familiar with the show… it’s about the fishermen who fish the Bering Sea for crab and the daily challenges they face. Recently, the producers of the...

  • A Client’s View of CMO Turnover and Metrics

    After reading the June 18, 2007 article “Blame CMO Turnover on Metrics Mania” by Lloyd Trufelman, I felt another view is warranted. Frankly, I disagree with Mr. Trufelman’s notion in which metrics are the cause of CMO turnover and that “if CMO’s want...

  • Banned Blogger at NCAA Championship Baseball Game

    I saw this article on CNET about a staff blogger (Brian Bennett) for the Courier-Journal who was asked to leave during the fifth inning of the NCAA Championship Baseball game between the University of Louisville and Oklahoma State for blogging live at...

  • Product Spokespersons

    I was coming into work this morning, tuning the radio to a station which suited my mood, when I again heard a familiar voice on the radio…. It was Paul Harvey. Certainly in my view “the big dog on the porch” when it comes it being a radio product spokesperson...
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