August 2007 - The Changing Face of Digital Media & Marketing -

August 2007 - The Changing Face of Digital Media & Marketing

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  • My Experience with Facebook

    Month 1 (August 07) Until a week ago, my experience with Facebook had been strictly as an advertiser looking at the media platform. However, about a week ago, I received my first invitation to join Facebook and plunged right into developing my profile...

  • The Media Smorgasbord

    The Media Smorgasbord I had this timely article forwarded to me today, written by Joe Mandese, Editor of MediaPost. And with all the talk about emerging technology, I think we sometimes forget that “traditional” media is still vital to the success of...

  • HP’s Yahoo Courtside Initiative

    This spring HP executed a great program on Yahoo – “HP Courtside.” A full digital campaign tied directly to the NCAA Basketball Tournament – affectionately known as “March Madness.” Many folks do digital programs, but what I believe made this program...

  • Monetary Policy Tragedy in Second Life….

    Thanks to Christian Kugel, SVP at Denuo in Chicago for forwarding this article from The Economist on this “monetary policy tragedy.” All that is next, is for Second Life to become a communist country, and the US decides to ban travel, diplomatic relations...

  • My Latest Thoughts on Mobile

    I was interviewed a few weeks ago by Alice Cuneo from Ad Age regarding my latest thoughts on mobile. http://adage.com/digital/article?article_id=119840 Scott Ad Age Alice Cuneo Mobile HP Hewlett Packard Scott Berg Media

  • Second Life – Comment on WIRED Magazine Article

    I was glad to see the 7/24/07 article by Frank Rose in WIRED Magazine titled “How Madison Avenue Is Wasting Millions on a Deserted Second Life.” Finally, the press is starting to take a hard look at what specifically Second Life is delivering to the businesses...

  • Great Article on NYT -- David Kenny, CEO of Digitas

    If you don’t know David Kenny at Digitas, you should. If you’ve never heard of David Kenny, consider this your introduction. The NYT ran an article describing what I believe is the direction many advertiser’s including HP, want to head. If you think you...

  • Does Media Strategy and Buying Belong in Procurement?

    That very question was asked of me in April of this year. And being a true marketing and media guy, I said “absolutely not!” But after a few weeks of information gathering and analysis I changed my mind. And in June of this year, I and my media team officially...

  • France’s Expanding Online Ad Market

    Found this article from emarketer interesting.... a quick summary of the article is that France is estimated interactive growth rate is 34% in 2007 and it’s anticipated it will hit $4 billion in spend by 2011. Certainly this growth in comparison with...
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