February 2008 - The Changing Face of Digital Media & Marketing -

February 2008 - The Changing Face of Digital Media & Marketing

  • Microsoft/Yahoo Deal

    By now, you’ve probably heard of the unsolicited offer by Microsoft to purchase Yahoo! for $44.6 billion in cash and stock . These types of acquisitions are always surprising when they happen, but let’s remember that rumors circulated about a year ago...
  • Kellogg on Advertising & Media

    About a year ago, I was asked along with a lot of folks smarter than myself, to participate in the writing of a chapter for the new book “Kellogg on Advertising & Media.” The area I focused on was Advertising in the World of New Media. It was a great...
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