About a year ago, I was asked along with a lot of folks smarter than myself, to participate in the writing of a chapter for the new book “Kellogg on Advertising & Media.” The area I focused on was Advertising in the World of New Media. It was a great honor to have been approached to contribute to book.

A few of those who also contributed include:

Michael Schreiber - NBC Universal

Claudio Marcus - Visible World

James Webster - Northwestern University

Angela Lee - Northwestern University

Michelle Roehm and Alice M. Tybout - Wake Forest University and Northwestern University

Daniel Diermeier - Northwestern University

Clarke Caywood - Northwestern University

James Newcomb- Boeing

Charles Spinosa, David Le Brocquy, and Bobby J. Calder - Vision Consulting and Northwestern University

Julie Roehm

If you’re interested in purchasing the book you can find it at the link below:

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470119861,descCd-tableOfContents.html

Personally, I’d like to thank Claudio Marcus at Visible World who recommended me as well as Bobby Calder at Northwestern University for allowing me the distinct privilege to participate.

Scott

Kellogg on Advertising and Media Northwestern University Visible World NBC Universal Wake Forest University HP Hewlett Packard Scott Berg