March 2008 - The Changing Face of Digital Media & Marketing -

March 2008 - The Changing Face of Digital Media & Marketing

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  • Decline in Newspaper Advertising

    Caught this article on the decline in newspaper advertising for 2007 -- a whopping 9.4% This decline is noted as the largest year-over-year decrease since the tracking started in 1950. The Newspaper Association of America provided the information and...

  • Kiva.org – The Power of Social Networks

    I recall an episode of the popular TV show M*A*S*H in which BJ and Hawkeye were trying to get a US serviceman from taking advantage of the local Koreans…., the serviceman said something along the lines of “you guys can’t change the world?” in which Hawkeye...

  • Paying a $540 CPM & Loving It! (For Now)

    Any media strategist or planner worth their weight is always geared towards maximizing the media exposure while at the same time reducing expenses – thus driving the ROI or ROMI (Return on Marketing Investment). Let’s take a few media types and just put...

  • 2008 Media Predictions Update – How Am I Doing??

    If you recall, I posted my 2008 Media Predictions December 10, 2007 . I thought it would be good to “keep me honest” and see how half of those predictions are doing. Prediction 1: More TV time and interactive space will be purchased by political candidates...

  • Who’s Got the TUMs?

    I was somewhat alarmed by an article I read in BusinessWeek this past week titled “An Ad Man Tests the Limits.” The article is about CEO of GroupM , part of WPP ( WPPGY ) – a powerhouse of a media buying house, purchasing some $60 billion in media per...
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