Caught this article on the decline in newspaper advertising for 2007 -- a whopping 9.4% This decline is noted as the largest year-over-year decrease since the tracking started in 1950.
The Newspaper Association of America provided the information and some thoughts around the decline – including economic challenges, shift to digital, etc.
Scott
HP Hewlett Packard media marketing newspaper Newspaper Association of America Scott Berg advertising digital changing face of media
Posted
03-31-2008 3:57 PM
by
Scott Berg