June 2008 - The Changing Face of Digital Media & Marketing

The Changing Face of Digital Media & Marketing

Home
About

Syndication

Archives

Sort by: Most Recent | Most Viewed | Most Commented

What’s the Most Important Media Type During a Recession??

With the Dow dropping nearly 20% the US economy seems to be poised for a technical “bear” market. Not that the word “technical” means a whole lot, when you have commodity prices rising driving an inflationary marketplace. But with that in mind, and with...

Published 06-30-2008 7:26 PM by Scott Berg

Filed under: marketing, Scott Berg, radio, advertising, media, tv, gas prices, search, direct marketing, media forecast, Zenith Media, interactive, recession, web site, Wall Street Journal, Bruce Goerlich, POS, marketer, newspaper, ROMI
AAF-Ft. Worth, TX Presentation

I had the pleasure of speaking with the AAF-Ft. Worth Chapter yesterday in Ft. Worth, TX on future media/marketing and advertising trends, etc. I’ve attached my presentation in pdf and the link to the video “Did You Know 2.0” which I showed at the presentation...

Published 06-23-2008 8:03 PM by Scott Berg
The End of Pilot… Not the End of an Idea

As reported by Adweek , the ebay television Ad Sales Marketplace Pilot has been discontinued. As you might recall, myself and other marketing folks from major advertisers helped to drive this initiative along with ebay. And although this pilot did not...

Published 06-12-2008 1:40 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, exchange, ebay, tv, inventory, Adweek, Malcom F. MacNeil
Radio – The New Comeback Kid?

I notice this article from Media in Canada, showing an 8.3% increase in radio advertising in radio advertising in Canada for the upcoming Q308 time period. The industries with biggest increases included: Restaurants, Alcoholic Beverages, Financial Services...

Published 06-12-2008 1:37 AM by Scott Berg

Filed under: HP, marketing, GRP, Scott Berg, radio, advertising, media, Hewlett Packard, Media in Canada
I Facebook, Therefore I Am

I haven’t blogged in a while about my Facebook experience, so I thought I’d give an update. First, I have a total of 113 friends. And although many of them are more contacts via the business at HP, I have actually had a few friends from the past claim...

Published 06-06-2008 12:17 AM by Scott Berg

Filed under: Facebook, photos

June 2008 - The Changing Face of Digital Media & Marketing

Syndication

Recent Posts

Tags

Archives

What’s the Most Important Media Type During a Recession??

AAF-Ft. Worth, TX Presentation

The End of Pilot… Not the End of an Idea

Radio – The New Comeback Kid?

I Facebook, Therefore I Am