As reported by Adweek, the ebay television Ad Sales Marketplace Pilot has been discontinued.  As you might recall, myself and other marketing folks from major advertisers helped to drive this initiative along with ebay.

And although this pilot did not meet the expectations of ebay nor the committee, the need for a more efficient manner to exchange media is certainly not dead.  You have to look no further than Google and Yahoo! who both are trying to sell media inventory through their own respective systems.

As I read the article from Adweek, I was reminded of a quote by Malcom F. MacNeil,

“The only failure which lacks dignity is the failure to try.”

Scott