So I was just stumbled upon my link for Burger King’s Subservient Chicken.  You remember this one… the online site where you can ask the chicken to do something and it obeys your command.   I believe this is the what parenting is suppose to be like, but I have yet to discover it.

Although this gimmick is probably 3-4 years old (at minimum), BK continues to support the initiative financially – I assume it’s still popular and rings up the clicks daily.  And you know it can’t be that expensive… but I continue to be amazed at so called “investments” in major initiatives (e.g.  SecondLife, etc.) which seem to fizzle out in a matter of days.  Yet, the chicken keeps plugging along.

So if you haven’t visited the chicken – stop by and say Hello!

http://www.subservientchicken.com/

Scott