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October 2008 - The Changing Face of Digital Media & Marketing

The Changing Face of Digital Media & Marketing

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Michael Mendenhall, CMO – Hewlett Packard and his Masters of Marketing Discussion

Our CMO, Michael Mendenhall made a presentation at last weeks ANA’s Masters of Marketing Conference. And as I listened to the video and read the article on AdAge , what struck me was everything he’s talking about is related directly to change and innovation...

Published 10-23-2008 1:34 AM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, interactive, marketer, CMO, agency, emerging media, Ad Age, ANA, Michael Mendenhall
CMO’s Annoyed by Agencies and Networks

Over the past couple of days I’ve received a number of phone calls and emails regarding presentations made by Gary Elliott, VP-Corporate Marketing and Michael Mendenhall, our CMO. I’d like to add a few thoughts in 2 separate posts… first let’s talk about...

Published 10-22-2008 9:09 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, interactive, marketer, efficiency, CMO, Messaging, agency, creative, emerging media, International, Ad Age, Linkedin.com, Google, ANA, Michael Mendenhall, VP, Gary Elliott, myspace
Twitter

It seems new media technology is cropping up daily. Many will fail, a few will succeed… the key is to try them out and see what any applicability they might have from a marketing or end user perspective. So my latest test is Twitter . Check out the article...

Published 10-08-2008 11:59 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, web site, marketer, efficiency, collaboration, twittering, twitter.com, Laura Lake, Twitter
A “Breathalyzer Test” for Email?

I read this article on Googles new product – basically a “breathalyzer test” for your email to keep those inebriated emailers (roaming around on the internet) from sending emails that they would regret after the hangover ends. Frankly, I don’t know whether...

Published 10-08-2008 7:51 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, Google, Breathalyzer Test, email
Project Canoe

We’re doing a joint blog post this week – Colin Linggo is joining me to discuss Project Canoe. So this past week we had the pleasure of having David Verklin – the new CEO of Canoe Ventures speak to the marketing leadership at HP regarding the company...

Published 10-06-2008 11:18 PM by Scott Berg

Filed under: HP, marketing, advertising, media, Hewlett Packard, tv, Adweek, direct marketing, media forecast, interactive, web site, marketer, agency, emerging media, Domestic, Aegis Media, Colin Linggo, T-Commerce, David Verklin, Addressability, Project Canoe, The Home Shopping Network, Data, Voting & Polling, MSO, Request for Infomation, HSN, RFI, TechCrunch, NYT.com

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October 2008 - The Changing Face of Digital Media & Marketing

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Michael Mendenhall, CMO – Hewlett Packard and his Masters of Marketing Discussion

CMO’s Annoyed by Agencies and Networks

Twitter

A “Breathalyzer Test” for Email?

Project Canoe