It seems new media technology is cropping up daily.  Many will fail, a few will succeed… the key is to try them out and see what any applicability they might have from a marketing or end user perspective.  So my latest test is Twitter.

Check out the article by Laura Lake describing in more detail what Twitter is and her thoughts on marketing applications, etc..  My quick description of Twitter “a quick way to keep others interested in the small details of your life.”

So, I’m officially “twittering” – telling the mundane details of my days.  Here’s my initial thoughts on twitter:

1. Trendy – might be kind of fun, but does anyone really care that I just had a Pepsi, are doing my email, or went to bed?  People might be interested in what a celeb is doing, but I have no problem saying “my life’s a bore.”
2. Personal – seems the details of my life, might be of interest to my wife and closest friends (although – my wife is far to busy to really care what I’m doing) and my parents frankly we’re probably the happiest people on earth the day I moved out… so they really don’t care either.
3. Marketing – I’m not sure you can create a “brand” via Twitter.  It might be something to inform people of price cuts on a certain product, when a shipment of something comes in, etc. 
4. Cost – I wonder if the costs and time associated with trying twitter from a marketing perspective make cost/benefit sense.

OK, these comments are where I sit today… who knows my opinion might change.  I’ll keep you updated.

Oh, if you’re interested in when I do go to the vending machine, etc.  feel free to follow me at;

http://twitter.com/scottberg

Scott