Our CMO, Michael Mendenhall made a presentation at last weeks ANA’s Masters of Marketing Conference. And as I listened to the video and read the article on AdAge, what struck me was everything he’s talking about is related directly to change and innovation. Not just a one time fix or shift, but the ongoing transformation of business models, agencies, skill sets, etc. and how that impacts our brand and the way we interact and work with our customers.
They say the only constant in the world is change… Michael’s insights certainly bring that into focus.
Scott
Posted
10-23-2008 1:34 AM
by
Scott Berg
Filed under: HP, Scott Berg, Hewlett Packard, interactive, marketer, CMO, agency, emerging media, Ad Age, ANA, Michael Mendenhall