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January 2009 - The Changing Face of Digital Media & Marketing

The Changing Face of Digital Media & Marketing

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When Twittering Goes Bad....

I strive to always be the "dumbest guy in the room".... hiring employees who are smarter than me, working for bosses who are brilliant, and employing suppliers and partners who are world class/scary smart. You know the kind of people who could...

Published 01-23-2009 2:33 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, twitter.com, Twitter, Social Websites, Ketchum, PR, James Andrews, Memphis, FedEx
It’s Going to Get Worse Before it Get’s Better

And you’re saying to yourself, duh Berg – think of something a bit more original. First, check out this article on e-marketer , which predicts newspaper revenue will slide another 15.9% in FY09. The article goes on to say “The future for print media companies...

Published 01-26-2009 7:44 PM by Scott Berg

Filed under: HP, marketing, advertising, media, Hewlett Packard, inventory, search, media forecast, interactive, recession, Experience, NYT.com, 2009, Media Trends, e-marketer
What To Do About the Meltdown in Media

Apocalypse is one of those words that I remember from bible study as a kid. The word itself just sounds scary – even if I didn’t know what it meant it would freak me out. But it seems everyday we’re hearing about media companies making massive layoffs...

Published 01-12-2009 5:44 AM by Scott Berg

Filed under: HP, marketing, advertising, media, Hewlett Packard, interactive, recession, web site, marketer, efficiency, agency, Customer Service, Data, 2009, Economy, SEO, CRM, SEM, Leadership, Don Libey, RFM, Christopher Pickering, Value, Recency, Monetary, Libey and Pickering on RFM and Beyond, Frequency
Leadership During The Storm

Leadership During The Storm I’m disgusted. Yep, I said it. For the last 6 months I’ve read and heard more negative comments and excuses about why businesses are having problems… but few solutions. And frankly, I’m disappointed by the lack of the marketing...

Published 01-12-2009 5:40 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, Media Trends, Economy, Leadership
My Digital Day at the Vet’s Office

Probably like most of you I’m a big animal lover. And like many of you, our dog “Bailey” is a part of the family. She’s essentially my third child. A 13 year old English Springer Spaniel who keeps a protective watch over the house and the entire family...

Published 01-16-2009 7:23 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, MMA, Mobile Marketing Association, Mobile, iPhone, Vet

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January 2009 - The Changing Face of Digital Media & Marketing

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When Twittering Goes Bad....

It’s Going to Get Worse Before it Get’s Better

What To Do About the Meltdown in Media

Leadership During The Storm

My Digital Day at the Vet’s Office