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March 2009 - The Changing Face of Digital Media & Marketing

The Changing Face of Digital Media & Marketing

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A Solution for Magazine and Newspaper Companies

MagCloud is HP’s newest solution for the print world… essentially as Michael Mendenhall our CMO as said it is the “democratization of print.” I’ve attached the video from Michael’s recent speech at the IAB convention. If any print publishers are interested...

Published 03-23-2009 6:39 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, newspaper, CMO, 3 Minute Ad Age, Ad Age, Michael Mendenhall, 2009, magazine, print, digital, democratization
HP iPrint Photo Application

You have to admire all the apps available for the iPhone through iTunes. Not only the massive number of apps, but the depth and detail of the applications. That being said, HP launched a pretty cool photography app on iTunes a while back. The app is called...

Published 03-30-2009 9:23 PM by Scott Berg

Filed under: photos, HP, Scott Berg, media, Hewlett Packard, Mobile, iPhone, digital, iPod Touch, iTunes, Apps, Wireless Printing, Inkjet Printer, WiFi, Photo Printing, iPrint
2009 Digital Media Trends – Update & Scorecard

Late last year I posted my 2009 Digital Media Trends. I thought it would be a good idea to see where they stand as well as add in a few other trends I’m starting to see emerge. It’s the Economy Stupid... More newspapers and print publications will go...

Published 03-02-2009 9:28 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, media forecast, interactive, marketer, agency, Ad Age, Project Canoe, Data, Social Websites, 2009, Canoe Ventures, Media Trends, Economy, SEO, CRM, SEM, Mobile, e-marketer, media review
Moving from Marketing/Advertising Campaigns to Ecosystem Management

No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is...

Published 03-22-2009 10:54 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem

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March 2009 - The Changing Face of Digital Media & Marketing

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A Solution for Magazine and Newspaper Companies

HP iPrint Photo Application

2009 Digital Media Trends – Update & Scorecard

Moving from Marketing/Advertising Campaigns to Ecosystem Management