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Facebook Hits 200 Million Users

 

 

Wow!  That’s about the only word I can use to express my amazement over Facebook hitting the 200 million users mark.

 

But what I find interesting is the disparity between male and female users who are signing up – about 1/3 more total females vs. total males.  In addition, the growth of new user especially in the 45 – 65 year old category.  The other age groups are easy to understand.  My take… the younger groups are pushing parents, grandparents, aunts/uncles to connect via Facebook in order to share family activities, photos, etc.

 

What that can mean to marketers is a broader age group to target as well as the use of Facebook as the platform for influencing the product and service recommendations usually people get from making a phone call.

 

Scott

 

Posted 04-10-2009 5:30 PM by Scott Berg
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Comments

Chris Sanders wrote re: Facebook Hits 200 Million Users
on 04-14-2009 1:31 AM

There are still only about 70M people actively using FB in the US, where they still derive the majority of their $200-$250M in revenue. For a company once valued at $15B, their revenue performance seems mild. And, I say this as a FB-lover. Use it every day but the context for the advertising for me is inherently not applicable/appropriate, even when "hyper-targeted"

Scott Berg wrote re: Facebook Hits 200 Million Users
on 04-14-2009 1:26 PM

Chris -- you bring up a very important point on the revenue side.  Although FB has the base, the ad model just doesn't seem to have taken off like I think most of us would have thought.  That being said, I wonder if the advertising model isn't so much banner advertisements as it is "engagement".  In addition, I've wondered if there are ways to show a direct link from product/service recommendations to sales... thus creating a rev/gen model where FB could be incented to help drive a company's rev.  Thanks for your intrigueing thoughts!

Scott

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