I love the Cannes Festival… from the stunning background of the city, to the brilliant speakers, to seeing the best work in the field of marketing and advertising, what more could you ask for?
And this year, HP is participating in a unique program MOFilm – a mobile project in which HP and other major advertisers are having individuals create user generated content based on a specific brand objectives. Famed Director Spike Lee is even involved in the project.
Prizes from HP range from a trip to the Sundance Film Festival, an HP Touchsmart PC and an HP MediaSmart Server.
Check out the article on hp.com or go directly to the MoFilm web site for more information. So let the social media content games begin!
Scott
Posted
04-23-2009 8:46 PM
by
Scott Berg
Filed under: HP, marketing, Scott Berg, advertising, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Sundance, HP Touchsmart PC, Cannes Advertising Festival, UGC, MoFilm, HP MediaSmart Server