Our Americas Corporate Marketing team pulled together a very cool promotion in conjunction with the NBA’s Miami Heat – The HP Insider Program.
The contest, which began in October, invited Miami HEAT fans to submit a video about why they should be named the first HP Insider. To promote the opportunity a “living insider” silhouette, dressed in head-to-toe black, mysteriously appeared in busy city areas, in ads and the AmericanAirlines Arena, home to the Miami HEAT. The silent silhouette handed out black business cards to drive fans to a website or retail stores to learn more about how to enter the contest.Big congratulations to the winner of the contest 19-year-old Jhoan Rodriguez who got to spend a week behind the scenes with the Miami Heat.Scott
Posted
04-23-2009 9:17 PM
by
Scott Berg