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May 2009 - The Changing Face of Digital Media & Marketing

The Changing Face of Digital Media & Marketing

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“Metrics Madness” – You’re Nuts!

I was catching up on my reading last night and happened to read Al Ries’s Column “Metric Madness: Running biz by the numbers is just not logical” in the May 4, 2009 issue of AdAge. With all due respect, Mr. Ries makes an argument that...

Published 05-27-2009 10:18 PM by Scott Berg

Filed under: HP, Scott Berg, media, Hewlett Packard, marketer, Ad Age, metrics, Metric Madness: Running biz by the numbers is just not logical, Al Ries
Guest Blogger -- Jay Dark - Manager, Global Mobile Marketing

12 Global Brands Come Together for a User-Generated Advertising Contest Mofilm ( www.mofilm.com ) is spearheading an effort across 12 global brands to give consumers around the world the opportunity to create and share their voices on one or more of the...

Published 05-08-2009 4:58 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Cannes Advertising Festival, UGC, MoFilm, social media, blog, You to the Power of 12 - U12, Jay Dark, Global Mobile Marketing
Are We Teaching Future Marketers the Right Stuff?

Great article from a survey by e-Marketer on the changes in digital spend. I won’t recap it in this blog post…but for those of you who keep predicting the comeback of print, you won’t be happy with the article. And what I read between the lines… is the...

Published 05-03-2009 6:07 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, emerging media, 2009, e-marketer, digital, mentor, college, internship, university, HR

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May 2009 - The Changing Face of Digital Media & Marketing

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“Metrics Madness” – You’re Nuts!

Guest Blogger -- Jay Dark - Manager, Global Mobile Marketing

Are We Teaching Future Marketers the Right Stuff?