12 Global Brands Come Together for a User-Generated Advertising Contest

Mofilm (www.mofilm.com) is spearheading an effort across 12 global brands to give consumers around the world the opportunity to create and share their voices on one or more of the participating brands.  The contest is being held in conjunction with the Cannes Lions Advertising Festival in June and the Mofilm event is being hosted by Spike Lee. 

This is the first time a user-generated advertising event of of this scale and collaboration has been attempted.  The brands are all chartered to reach out to their own customers, brand enthusiasts, and networks thereby delivering against the contest theme of “You to the Power of 12 - U12”  If successful, this contest could contribute to another change in the face of media in terms of how advertising content is created and obtained.  Will it obsolete existing ad creative and production services?  Not at all but it will add another option to the mix and potentially even create another service agencies can provide and help facilitate for their clients.

Are you creative?  Do you know people that are?  Tell them about the contest and have them download the HP creative brief (http://cannes.mofilm.com/hp/) and take a chance at fame.

Jay Dark - Manager, Global Mobile Marketing