I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer, Publicis Group. As you can tell these fellow judges are the cream of the crop – and the leaders who I and many of you look to for leadership and thoughts.
That being said…I’ve attached some information below on how to enter and participate.
A big thanks to Deborah Malone and the staff at The Internationalist for helping to drive this unique digital award judging.
Scott
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"We have moved from language-based or analog marketing to a system now dependent on 'ones' and 'zeros' or digital codes. Our way of creating marketing solutions must also now transform dramatically.." -Scott Berg, HP's Director of Digital Strategy and Jury Chairman
www.internationalist-awards.com
Marketers, today, need digital answers, but formulating the right questions is often challenging. With dozens of new forms of non-traditional advertising, the digital options can be overwhelming. Our industry can benefit from examples of best practices. Marketers today need digital solutions that bring results.
The Internationalist Awards for Innovative Digital Marketing Solutions will be the first international awards to be given based upon the geographic footprint of the campaign, specifically: a global campaign, a regional campaign, a local execution of a multinational campaign, and a local campaign worthy of international adaptation based upon world class standards.
These Awards are an outgrowth of The Internationalist's Awards for Innovation in Media and an acknowledgment of how today's marketing strategy is affected by the growth of Digital. They also reflect the way companies market their products. No other awards offer these types of international categories. Most are by product group (food, auto) or type of media (TV, print).
It's simple to enter-- just answer 5 critical questions about insights and solutions, the show up to 3 examples of the work. There are only 4 international entry categories.
CALL FOR ENTRIES DEADLINE is SEPTEMBER 8, 2009.
Winners will be announced in Autumn 2009. A Grand Prix will be announced, along with Gold, Silver and Bronze winners in each of the 4 international entry categories.
Winners will receive:
- An Award statuette for office display.
- The Internationalist will feature a story on the winners in its next edition.
- All winners, including Honorable Mentions, will be showcased on www. internationalist-awards.com. A search feature will enable people to better access case study highlights.
- Oxford University's SAID School of Business will use the winners as teaching case studies in their marketing program.
For more information on Judging, the Jury, Fees, and How to Enter, go to:
http://www.internationalist-awards.com
Created in January 2003 by Deborah Malone, The Internationalist was launched to connect the people and ideas in international advertising, marketing and media. Today The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational branding and campaign building. The Internationalist is now IN PRINT, ONLINE and IN PERSON- all to better serve the needs of this community.
Posted
06-12-2009 8:25 PM
by
Scott Berg
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo