While reviewing the latest e-marketer article on Social Networking I found it interesting that Russia’s growth in people who created a social network profile was at 85.3%.  India, China, Brazil follow with growth in the 60 to 70% some odd range.

Frankly those numbers surprised me… let me explain:

1.        Technology – the technology pipeline in these countries seems to be developing faster than what I estimated….allowing for stable platforms, etc.

2.       Time Spent – if these countries follow the US… look for shifts in media time spent to shift more to the digital side vs. the traditional media landscape.

3.       Content Growth – with higher demand and usage will come the increased demand for content… with more video shifting to digital/online for viewing vs. current TV or satellite use.

We live in an increasingly “connected age”…as technology continues to expand, the world gets smaller, the access to information becomes easier and the authenticity of our brands is more important than ever.

Scott