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Create Change

A bold statement to say the least…but HP’s latest social media program is centered around that very phrase “Create Change.” When you purchase HP product through our online store, HP will donate 4% of the proceeds to one of seven...

Published 11-17-2009 9:35 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, Hewlett Packard, emerging media, Social Websites, digital, Blogging, social media, price discount, World Wildlife Fund, American Red Cross, CARE, Susan G. Komen, Create Change, DonorsChoose

Houston Interactive Marketing Association Presentation

HIMA_V4.pdf I had the opportunity to present to the Houston Interactive Marketing Association (HiMA) a couple of weeks ago. This group is really a fantastic organization dedicated to teaching and providing guidance to teh Houston marketing community....

Published 07-02-2009 4:46 AM by Scott Berg

Filed under: Facebook, marketing, Scott Berg, advertising, media, marketer, efficiency, CMO, youtube, emerging media, Domestic, International, 2009, Media Trends, User Generated Content, Blogging, internet, Change, Denuo, Transformation, Houston Interactive Marketing Association, HIMA

Facebook Hits 200 Million Users

Wow! That’s about the only word I can use to express my amazement over Facebook hitting the 200 million users mark . But what I find interesting is the disparity between male and female users who are signing up – about 1/3 more total females vs. total...

Published 04-10-2009 5:30 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, Social Websites, e-marketer, digital

CMO’s Annoyed by Agencies and Networks

Over the past couple of days I’ve received a number of phone calls and emails regarding presentations made by Gary Elliott, VP-Corporate Marketing and Michael Mendenhall, our CMO. I’d like to add a few thoughts in 2 separate posts… first let’s talk about...

Published 10-22-2008 9:09 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, interactive, marketer, efficiency, CMO, Messaging, agency, creative, emerging media, International, Ad Age, Linkedin.com, Google, ANA, Michael Mendenhall, VP, Gary Elliott, myspace

The Latest on the “Berg Electronic Hacienda”

You guys have heard me talk about my experience with Facebook and Linkedin before, but it’s been while so I thought it’s time to give an update. I refer to them as my Hacienda’s -- my motto – come on in, sit a spell, take a look around, talk about what...

Published 09-29-2008 5:40 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, efficiency, Messaging, creative, emerging media, collaboration, Domestic, Linkedin.com, Hacienda

I Facebook, Therefore I Am

I haven’t blogged in a while about my Facebook experience, so I thought I’d give an update. First, I have a total of 113 friends. And although many of them are more contacts via the business at HP, I have actually had a few friends from the past claim...

Published 06-06-2008 12:17 AM by Scott Berg

Filed under: Facebook, photos

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