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“Metrics Madness” – You’re Nuts!

I was catching up on my reading last night and happened to read Al Ries’s Column “Metric Madness: Running biz by the numbers is just not logical” in the May 4, 2009 issue of AdAge. With all due respect, Mr. Ries makes an argument that...

Published 05-27-2009 10:18 PM by Scott Berg

Filed under: HP, Scott Berg, media, Hewlett Packard, marketer, Ad Age, metrics, Metric Madness: Running biz by the numbers is just not logical, Al Ries

A Solution for Magazine and Newspaper Companies

MagCloud is HP’s newest solution for the print world… essentially as Michael Mendenhall our CMO as said it is the “democratization of print.” I’ve attached the video from Michael’s recent speech at the IAB convention. If any print publishers are interested...

Published 03-23-2009 6:39 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, newspaper, CMO, 3 Minute Ad Age, Ad Age, Michael Mendenhall, 2009, magazine, print, digital, democratization

2009 Digital Media Trends – Update & Scorecard

Late last year I posted my 2009 Digital Media Trends. I thought it would be a good idea to see where they stand as well as add in a few other trends I’m starting to see emerge. It’s the Economy Stupid... More newspapers and print publications will go...

Published 03-02-2009 9:28 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, media forecast, interactive, marketer, agency, Ad Age, Project Canoe, Data, Social Websites, 2009, Canoe Ventures, Media Trends, Economy, SEO, CRM, SEM, Mobile, e-marketer, media review

Omnicom Media Group -- HP's New Media Agency

After an exhaustive review and detailed analysis by many within HP, we announced Friday, that we awarded our media strategy, planning and buying business to Omnicom Media Group. A large group of individuals inside HP, representing the business groups...

Published 02-23-2009 6:55 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, Ad Age, media review, Omnicom Media Group

Michael Mendenhall, CMO – Hewlett Packard and his Masters of Marketing Discussion

Our CMO, Michael Mendenhall made a presentation at last weeks ANA’s Masters of Marketing Conference. And as I listened to the video and read the article on AdAge , what struck me was everything he’s talking about is related directly to change and innovation...

Published 10-23-2008 1:34 AM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, interactive, marketer, CMO, agency, emerging media, Ad Age, ANA, Michael Mendenhall

CMO’s Annoyed by Agencies and Networks

Over the past couple of days I’ve received a number of phone calls and emails regarding presentations made by Gary Elliott, VP-Corporate Marketing and Michael Mendenhall, our CMO. I’d like to add a few thoughts in 2 separate posts… first let’s talk about...

Published 10-22-2008 9:09 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, interactive, marketer, efficiency, CMO, Messaging, agency, creative, emerging media, International, Ad Age, Linkedin.com, Google, ANA, Michael Mendenhall, VP, Gary Elliott, myspace

“TV Networks Should Replace Agencies” – Are You Nuts!

Sorry it’s been a few weeks since my last post… my family and I took some time to visit the great state of Maine…. specifically Bar Harbor, what a great place I highly recommend it for a relaxing and fun filled time. That being said, I just viewed the...

Published 09-09-2008 9:20 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, radio, advertising, media, Hewlett Packard, tv, interactive, web site, marketer, newspaper, ROMI, efficiency, CMO, Messaging, agency, Kellogg on Advertising & Media, Media Rules, 3 Minute Ad Age, Ad Age, Brian Reich, Bobby Calder

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