Browse by Tags

Create Change

A bold statement to say the least…but HP’s latest social media program is centered around that very phrase “Create Change.” When you purchase HP product through our online store, HP will donate 4% of the proceeds to one of seven...

Published 11-17-2009 9:35 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, Hewlett Packard, emerging media, Social Websites, digital, Blogging, social media, price discount, World Wildlife Fund, American Red Cross, CARE, Susan G. Komen, Create Change, DonorsChoose

Global Expansion of Social Networks

While reviewing the latest e-marketer article on Social Networking I found it interesting that Russia’s growth in people who created a social network profile was at 85.3%. India, China, Brazil follow with growth in the 60 to 70% some odd range....

Published 08-26-2009 11:46 PM by Scott Berg

Filed under: HP, marketing, media, Hewlett Packard, interactive, marketer, emerging media, Social Websites, e-marketer, digital, social media, internet, Connected Age, Global Expansion of Social Networks

The Internationalist Awards for Innovative Digital Marketing Solutions

I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer...

Published 06-12-2009 8:25 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo

Facebook Hits 200 Million Users

Wow! That’s about the only word I can use to express my amazement over Facebook hitting the 200 million users mark . But what I find interesting is the disparity between male and female users who are signing up – about 1/3 more total females vs. total...

Published 04-10-2009 5:30 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, Social Websites, e-marketer, digital

2009 Digital Media Trends – Update & Scorecard

Late last year I posted my 2009 Digital Media Trends. I thought it would be a good idea to see where they stand as well as add in a few other trends I’m starting to see emerge. It’s the Economy Stupid... More newspapers and print publications will go...

Published 03-02-2009 9:28 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, media forecast, interactive, marketer, agency, Ad Age, Project Canoe, Data, Social Websites, 2009, Canoe Ventures, Media Trends, Economy, SEO, CRM, SEM, Mobile, e-marketer, media review

Latest Video from Michael Mendenhall -- CMO of HP

Thought I'd post the latest video posted on Marketwatch.com with our CMO - Michael Mendenhall. http://www.marketwatch.com/video/asset/0692809B-0367-4F75-9545-73D6C5DFAC8A Scott

Published 02-05-2009 10:44 PM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, interactive, CMO, Michael Mendenhall, Social Websites, marketwatch.com

When Twittering Goes Bad....

I strive to always be the "dumbest guy in the room".... hiring employees who are smarter than me, working for bosses who are brilliant, and employing suppliers and partners who are world class/scary smart. You know the kind of people who could...

Published 01-23-2009 2:33 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, twitter.com, Twitter, Social Websites, Ketchum, PR, James Andrews, Memphis, FedEx

2009 Digital Media Trends

About this time every year, I make my predictions on what I think lays ahead for the media industry. And again, this year, I’ll do the same, but with a slight focus on the Digital side of the world. It’s the Economy stupid! More newspapers and print publications...

Published 12-11-2008 8:21 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, Hewlett Packard, inventory, search, media forecast, interactive, marketer, emerging media, Data, Google, Social Websites, Un-Badged Employee, 2009, Canoe Ventures, Media Trends, CNET.com, Economy, Chris Curtin, Tribune, Amazon.com, SEO, Microsoft, NASCAR, CRM, NFL, SEM, Mobile

Syndication

Recent Posts

Tags

Archives