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The Internationalist Awards for Innovative Digital Marketing Solutions

I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer...

Published 06-12-2009 8:25 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo

2009 Digital Media Trends – Update & Scorecard

Late last year I posted my 2009 Digital Media Trends. I thought it would be a good idea to see where they stand as well as add in a few other trends I’m starting to see emerge. It’s the Economy Stupid... More newspapers and print publications will go...

Published 03-02-2009 9:28 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, media forecast, interactive, marketer, agency, Ad Age, Project Canoe, Data, Social Websites, 2009, Canoe Ventures, Media Trends, Economy, SEO, CRM, SEM, Mobile, e-marketer, media review

Project Canoe

We’re doing a joint blog post this week – Colin Linggo is joining me to discuss Project Canoe. So this past week we had the pleasure of having David Verklin – the new CEO of Canoe Ventures speak to the marketing leadership at HP regarding the company...

Published 10-06-2008 11:18 PM by Scott Berg

Filed under: HP, marketing, advertising, media, Hewlett Packard, tv, Adweek, direct marketing, media forecast, interactive, web site, marketer, agency, emerging media, Domestic, Aegis Media, Colin Linggo, T-Commerce, David Verklin, Addressability, Project Canoe, The Home Shopping Network, Data, Voting & Polling, MSO, Request for Infomation, HSN, RFI, TechCrunch, NYT.com

The Internationalist

If you’re not familiar with the publication The Internationalist …. I suggest you check it out. Deborah Malone who is Publisher of The Internationalist is known globally as an expert on media and marketing. Anyone who has interest in international (for...

Published 08-12-2008 1:02 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, exchange, tv, direct marketing, web site, marketer, agency, emerging media, Deborah Malone, Domestic, Publisher, The Internationalist, International

If A Client Created a Stop Sign....

I had this video sent to me the other day... and after laughing for 10 minutes.... I realized it also shows the reality of the sometimes insane situation we as clients put our agencies and partners through on a daily basis. Embed: ' name=embed_code>...

Published 07-22-2008 8:05 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, direct marketing, interactive, web site, marketer, Messaging, agency, youtube, creative, Stop Sign

What’s the Most Important Media Type During a Recession??

With the Dow dropping nearly 20% the US economy seems to be poised for a technical “bear” market. Not that the word “technical” means a whole lot, when you have commodity prices rising driving an inflationary marketplace. But with that in mind, and with...

Published 06-30-2008 7:26 PM by Scott Berg

Filed under: marketing, Scott Berg, radio, advertising, media, tv, gas prices, search, direct marketing, media forecast, Zenith Media, interactive, recession, web site, Wall Street Journal, Bruce Goerlich, POS, marketer, newspaper, ROMI

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