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Moving from Marketing/Advertising Campaigns to Ecosystem Management

No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is...

Published 03-22-2009 10:54 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem [Edit Tags]

What To Do About the Meltdown in Media

Apocalypse is one of those words that I remember from bible study as a kid. The word itself just sounds scary – even if I didn’t know what it meant it would freak me out. But it seems everyday we’re hearing about media companies making massive layoffs...

Published 01-12-2009 5:44 AM by Scott Berg

Filed under: HP, marketing, advertising, media, Hewlett Packard, interactive, recession, web site, marketer, efficiency, agency, Customer Service, Data, 2009, Economy, SEO, CRM, SEM, Leadership, Don Libey, RFM, Christopher Pickering, Value, Recency, Monetary, Libey and Pickering on RFM and Beyond, Frequency [Edit Tags]

CMO’s Annoyed by Agencies and Networks

Over the past couple of days I’ve received a number of phone calls and emails regarding presentations made by Gary Elliott, VP-Corporate Marketing and Michael Mendenhall, our CMO. I’d like to add a few thoughts in 2 separate posts… first let’s talk about...

Published 10-22-2008 9:09 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, interactive, marketer, efficiency, CMO, Messaging, agency, creative, emerging media, International, Ad Age, Linkedin.com, Google, ANA, Michael Mendenhall, VP, Gary Elliott, myspace [Edit Tags]

Twitter

It seems new media technology is cropping up daily. Many will fail, a few will succeed… the key is to try them out and see what any applicability they might have from a marketing or end user perspective. So my latest test is Twitter . Check out the article...

Published 10-08-2008 11:59 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, web site, marketer, efficiency, collaboration, twittering, twitter.com, Laura Lake, Twitter [Edit Tags]

The Latest on the “Berg Electronic Hacienda”

You guys have heard me talk about my experience with Facebook and Linkedin before, but it’s been while so I thought it’s time to give an update. I refer to them as my Hacienda’s -- my motto – come on in, sit a spell, take a look around, talk about what...

Published 09-29-2008 5:40 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, efficiency, Messaging, creative, emerging media, collaboration, Domestic, Linkedin.com, Hacienda [Edit Tags]

“TV Networks Should Replace Agencies” – Are You Nuts!

Sorry it’s been a few weeks since my last post… my family and I took some time to visit the great state of Maine…. specifically Bar Harbor, what a great place I highly recommend it for a relaxing and fun filled time. That being said, I just viewed the...

Published 09-09-2008 9:20 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, radio, advertising, media, Hewlett Packard, tv, interactive, web site, marketer, newspaper, ROMI, efficiency, CMO, Messaging, agency, Kellogg on Advertising & Media, Media Rules, 3 Minute Ad Age, Ad Age, Brian Reich, Bobby Calder [Edit Tags]

The Subservient Chicken – Still Ticking

So I was just stumbled upon my link for Burger King’s Subservient Chicken . You remember this one… the online site where you can ask the chicken to do something and it obeys your command. I believe this is the what parenting is suppose to be like, but...

Published 07-31-2008 12:02 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, web site, marketer, efficiency, youtube, creative, second life, Burger King, emerging media, Subservient Chicken [Edit Tags]

The Momentum Effect

The Momentum Effect I encourage all of you to take a look at the video and the book “The Momentum Effect” by Jean-Claude Larréché, the Alfred H. Heineken Chaired Professor of Marketing at INSEAD . This is a fascinating way to look at driving the market...

Published 07-01-2008 6:51 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, efficiency, Jean-Claude Larréché, CMO, The Momentum Effect, INSEAD [Edit Tags]

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