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Create Change

A bold statement to say the least…but HP’s latest social media program is centered around that very phrase “Create Change.” When you purchase HP product through our online store, HP will donate 4% of the proceeds to one of seven...

Published 11-17-2009 9:35 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, Hewlett Packard, emerging media, Social Websites, digital, Blogging, social media, price discount, World Wildlife Fund, American Red Cross, CARE, Susan G. Komen, Create Change, DonorsChoose

Global Expansion of Social Networks

While reviewing the latest e-marketer article on Social Networking I found it interesting that Russia’s growth in people who created a social network profile was at 85.3%. India, China, Brazil follow with growth in the 60 to 70% some odd range....

Published 08-26-2009 11:46 PM by Scott Berg

Filed under: HP, marketing, media, Hewlett Packard, interactive, marketer, emerging media, Social Websites, e-marketer, digital, social media, internet, Connected Age, Global Expansion of Social Networks

HP Friends and Family Discount!

Many of my personal friends and business associates have asked on occasion if we have a discount program on products we sell. And since I consider my blog followers as my friends.... here's a little something for you. So here’s your chance to...

Published 06-23-2009 12:35 AM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, social media, blog, Friends and Family Discount, products, shopping, price discount

The Internationalist Awards for Innovative Digital Marketing Solutions

I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer...

Published 06-12-2009 8:25 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo

Guest Blogger -- Jay Dark - Manager, Global Mobile Marketing

12 Global Brands Come Together for a User-Generated Advertising Contest Mofilm ( www.mofilm.com ) is spearheading an effort across 12 global brands to give consumers around the world the opportunity to create and share their voices on one or more of the...

Published 05-08-2009 4:58 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Cannes Advertising Festival, UGC, MoFilm, social media, blog, You to the Power of 12 - U12, Jay Dark, Global Mobile Marketing

Contacting Our New Media Planning & Buying Agency – Omnicom Media Group

Many in the media community have been calling or emailing me asking who to contact at our new media agency OMG. The team at OMG, have requested you go to the following web site to register, that way they can respond to the large number of media partners...

Published 04-24-2009 1:42 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, interactive, agency, planning, Request for Infomation, Mobile, Omnicom Media Group, magazine, social media, OMG, media transition, OMG HP media team

New Blogging Stats from e-Marketer

Saw this recent post from e-Marketer on blogging …. the statistics are staggering. E-marketer estimates that in 2009, 96.6 million internet users in the US will read a blog at least once a month. That’s amazing… to think that many people want to interact...

Published 04-23-2009 9:00 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, interactive, marketer, e-marketer, digital, UGC, Blogging, social media, internet, blog

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